Samsung Electronics Showcases AI-Based Products at Europe's Largest EdTech Exhibition

Held at ExCeL London, United Kingdom
Showcasing Mobile Devices and Display Solutions
Creating Immersive and Interactive Learning Environments

Samsung Electronics announced on January 23 that it participated in "Bett 2026," Europe's largest educational technology exhibition, held at ExCeL London in the United Kingdom from January 21 to 23 (local time), where it showcased artificial intelligence (AI)-based products that provide innovative learning environments tailored to users.

Visitors at the Samsung Electronics exhibition space at Bett 2026, Europe's largest educational technology exhibition, are experiencing AI solutions and products that create innovative learning environments. Samsung Electronics

Bett is an educational technology exhibition that brings together more than 600 companies and over 35,000 education professionals from approximately 130 countries.

At this year's exhibition, Samsung Electronics set up its own space and presented an immersive and interactive learning environment through mobile devices such as the Galaxy Book6 series, Galaxy XR, and tablets, as well as display solutions including interactive whiteboards and large LED displays.

The company also attracted visitors' attention with a variety of programs, including live demonstrations of simulated classrooms and lectures by Samsung and industry experts.

Yoon Chulwoong, Managing Director of Samsung Electronics UK, stated, "Samsung Electronics provides AI-based solutions that can be flexibly applied to a variety of users and classroom environments. We will continue to offer intuitive and reliable technologies and products that help teachers focus more on their lessons, while creating immersive learning environments tailored to students' developmental stages."