HP Unifies HyperX and Omen...Unveils New Gaming Product Lineup

Comprehensive Lineup of PCs, Gear, and Accessories Launched
Strategy Aims to Deliver a Consistent User Experience
AI-Based Performance Optimization Combined with Gaming Expertise

HP is introducing a new unified gaming brand, 'HyperAccel,' by integrating its gaming brand 'Omen' and gaming device brand 'HyperX.'

On January 22, at FreakUp Studio in Gangnam-gu, Seoul, HP Korea unveiled the 'HyperAccel Omen' lineup, which combines artificial intelligence (AI)-based technology with gaming expertise.

The newly launched products include the 'HyperAccel Omen 15' and 'HyperAccel Omen Max 16' laptops, the 'HyperAccel Omen Max 45L' desktop, and various gaming gear.

HP has previously released a lineup of gaming products encompassing PCs, gear, and accessories, centered around its premium gaming brand Omen and gaming peripherals brand HyperX.

On the 22nd, HP Korea unveiled the 'HyperAccel Omen' lineup, which combines artificial intelligence (AI)-based technology with gaming expertise, at FreakUp Studio in Gangnam-gu, Seoul. Photo by HP Korea.

At this press conference, HP announced its strategy to integrate Omen and HyperX into a single gaming brand, HyperAccel, aiming to provide a consistent user experience across hardware, peripherals, and software.

Through this brand integration, HP intends to reduce the burden of choice and configuration for gamers, creating an environment where they can focus more on gameplay.

First, the HyperAccel Omen 15 is a model that emphasizes a balance between mobility and performance, supporting stable gameplay in various environments.

With up to 170W of total platform power, it maintains performance even in high-spec games and high refresh rate environments. It also offers high frame rates and fast responsiveness through a variety of configuration options, including the Intel Core Ultra 9 275HX processor and NVIDIA GeForce RTX 5070 laptop GPU.

The AI-based gaming solution, OMEN AI, reduces the burden of configuration and enhances gameplay focus by allowing users to adjust system, hardware, and game settings for each game environment with a single click.

The premium gaming laptop 'HyperAccel Omen Max 16' is a high-end model that supports an optimized gaming experience and reduces user setup burden through integration with OMEN AI and the OMEN Gaming Hub.

Also unveiled was the 'HyperAccel Omen Max 45L,' a high-end desktop model designed for high-spec gaming, streaming, and content creation simultaneously.

HP emphasized not only its hardware competitiveness but also the completeness of its software, centered around OMEN AI and the OMEN Gaming Hub.

Through AI-based optimization, settings can be finely tuned to match both the game and system environment, enhancing consistency in gameplay conditions. This allows everyone from novice users to experienced gamers to intuitively apply configurations that suit their individual play styles.