SFG Food Village Hwajeong to Hold Grand Opening of One-Stop Culinary Town in Hwajeong, Goyang on January 23

SFG Shinhwa Food Group (hereinafter SFG) announced on January 22 that it will officially open "SFG Food Village Hwajeong," a four-story multi-dining complex, in Hwajeong-dong, Deogyang-gu, Goyang City on January 23.

Located near Hwajeong Station, the central hub of northwestern Gyeonggi Province, the building brings together three directly operated brands and SFG’s own market under one roof, aiming to offer local residents a premium culinary experience.

"SFG Food Village Hwajeong" features spacious layouts optimized for family meals and group gatherings, attracting attention for its thoughtful design.

Occupying the second through fourth floors, "Songdo Galbi" allows guests to enjoy both beef and pork ribs at the same time, making it an ideal choice for large families or company dinners where tastes may differ, ensuring everyone is satisfied without menu conflicts. The open view of Okbit Park from the windows further enhances the dining experience.

The first floor is a space where various food cultures coexist. The bakery cafe "Blue Coffee" and the in-house "SFG Market" will welcome customers alongside Songdo Galbi starting January 23, and on January 30, the charcoal-grilled fish specialty restaurant "Bada-reul Meogeun Godeungeo" will open its doors. Notably, "Bada-reul Meogeun Godeungeo" offers fish grilled to crispy perfection in a 500°C oven, along with unlimited seasonal side dishes, providing a well-balanced meal.

SFG is celebrating both the opening of Food Village Hwajeong and surpassing a cumulative 80 million visitors since its founding, launching an unprecedented luxury prize event to attract customers.

First, the company-wide "2026 SFG Jackpot Prize Event Season 2" will kick off in earnest with the Hwajeong branch opening. Among visiting customers, the first prize winner, selected by lottery, will receive a BMW Mini Hatchback, while the second prize winner will receive a luxury cruise trip for two. In addition, an array of prizes such as the latest popular home appliances including an LG DIOS refrigerator, a Dyson hair dryer, and SFG dining vouchers will be given away.

To ease the burden on wallets in this era of high prices, special discounts and bonus giveaways will also be offered. "Songdo Galbi" is running a special promotion, offering premium Korean beef sirloin (1++ grade) at approximately 35% off the regular price, and will give away one serving of bulgogi (to go) for every three servings of charcoal-marinated ribs ordered (3+1 offer).

Additionally, a "half-and-half winning scratch coupon" with a 50% chance of winning will be distributed, offering complimentary meal menu items such as beef brisket soup, Hamheung cold noodles, or grilled mackerel set meals.

An SFG representative stated, "With its panoramic view of Okbit Park, 'SFG Food Village Hwajeong' is a customized gourmet space optimized for any gathering, whether it be family dining or corporate events. In this dynamic Year of the Red Horse, we aim to establish ourselves as the region's top landmark by delivering high-quality cuisine and service that energize our customers for new beginnings."

Meanwhile, SFG Food Village, under the slogan "Kinfolk Life in the City," has established itself as a culinary landmark in major locations nationwide, including Chang-dong in Seoul and Pangyo.