KB Securities Surpasses 3 Trillion Won in Digital Personal Pension Assets

KB Securities announced on January 22 that the valuation of its digital personal pension assets (Individual Retirement Pension, IRP, and pension savings) has surpassed 3 trillion won.

This achievement comes just six months after reaching 2 trillion won in July of last year. KB Securities' digital personal pension assets have shown steady growth, surpassing 600 billion won in July 2023, 1 trillion won in July 2024, and 2 trillion won in July 2025.

This result is attributed to the continuous enhancement of digital pension services in line with changing customer perceptions about pensions.

As pensions are increasingly recognized not only as a means of retirement preparation but also as long-term investment accounts with tax-saving benefits, customers are moving their funds to securities firms that offer a wide range of products such as exchange-traded funds (ETFs) and mutual funds, as well as easier investment management. This "move money" phenomenon is accelerating. In particular, the recovery of the domestic stock market and the growing demand for performance-oriented investments have made it possible to pursue portfolio management strategies, which has become a key criterion for pension customers when choosing a provider.

Last year, the proportion of digital personal pension net inflows at KB Securities that came from transfers from other financial institutions (banks, insurance companies, and securities firms) increased by about 3.5% compared to the previous year, gradually contributing to the growth in net inflows. By sector, Individual Retirement Pensions (IRP) were most frequently transferred from banks (about 65%), while pension savings were most often transferred from insurance companies (about 49%) to KB Securities.

In response to these market changes, KB Securities has redefined pensions as "managed investment assets" rather than "savings" and has begun to strengthen its digital pension competitiveness based on a "Digital First" strategy. To this end, the company has regularly held webinars on pension management and investment strategies, enhanced investment content on digital channels, and continuously improved access to ETF- and fund-centered investments tailored to market conditions. In addition, through its non-face-to-face "Pension Asset Management Center," KB Securities provides a comprehensive "One-Stop" consultation service covering everything from pension enrollment to withdrawal, further enhancing customer convenience in asset management.

Son Heejae, Head of the Digital Business Group at KB Securities, stated, "Surpassing 3 trillion won in digital personal pension assets is the result of customers' trust in KB Securities' pension management capabilities and service competitiveness," adding, "We will continue to support the systematic growth of digital pension customers' assets based on our Digital First strategy, achieving long-term growth together with our customers."