Chueokui Gukminhakgyo Tteokbokki Launches Five Lunar New Year Gift Sets

E&Creative, led by CEO Choi Soonjong and operator of the snack brand "Chueokui Gukminhakgyo Tteokbokki," is launching five different sets of Lunar New Year gifts designed to meet a wide range of consumer needs. These gift sets offer a selection of both shelf-stable and frozen products at various price points, targeting not only holiday gifting but also the growing demand for home meal replacement (HMR) options.

The newly introduced Lunar New Year gift sets include a total of five options: the KPOP Set and New Trend Set, which focus on shelf-stable products, and the Gukddeok Set, Signature Set, and Premium Set, which feature frozen items.

The KPOP Set consists of three types of "KPOP Marble Tteokbokki" and two types of "KPOP Marble Rabokki," making it ideal for consumers seeking convenient cooking and practical holiday gifts. The New Trend Set is designed for variety, allowing customers to enjoy "Original Cupbokki," "Marble Tteokbokki," "Spicy Marble Tteokbokki," "Hangang Rabokki," and "All-purpose Sauce" all at once.

The Gukddeok Set, made up of frozen products, includes "Original, Spicy, and Ros? Tteokbokki," "Jjolbokki," "Tteokkkochi," and "Assorted Fries," making it a recommended choice for families. The Signature Set features a balanced selection of the brand's representative menu items, such as "Original Tteokbokki," "Rabokki," "Jjajang and Ros?" options, and various snack dishes, allowing customers to experience the full range of "Chueokui Gukminhakgyo Tteokbokki" offerings.

The Premium Set, with the most generous assortment, includes a variety of tteokbokki and snack dishes, as well as a reusable insulated bag, enhancing its practicality as a holiday gift.

A key feature of these Lunar New Year gift sets is the expanded range of choices for consumers, with diverse configurations at different price points. Notably, the shelf-stable gift set composed exclusively of the new KPOP brand products, launched last year, has already attracted consumer interest due to its reasonable composition and trendy product combinations even before its official release.

In fact, "Chueokui Gukminhakgyo Tteokbokki" previously confirmed the demand for shelf-stable gift sets by selling approximately 14,000 units through Korean-American markets in the United States. Building on this, the brand has further strengthened its shelf-stable lineup for this Lunar New Year, and is offering discounts of up to 32% for the holiday season, helping to ease the financial burden for customers.

A representative from "Chueokui Gukminhakgyo Tteokbokki" stated, "We have prepared a variety of gift sets to reduce the burden of holiday gifting and ensure recipients are satisfied," adding, "We plan to continue introducing diverse products tailored to consumer needs for holidays and seasonal occasions."