GMC to Showcase Three New Models... Pop-up Store Opens in Seongsu-dong

General Motors (GM)'s SUV and pickup brand GMC will open a pop-up store in Seongsu-dong, Seoul. This initiative aims to strengthen direct communication with consumers ahead of the launch of three new models in the Korean market.

The 'GMC Grand Launch Pop-up Store' will be held in the Seongsu-dong area of Seoul for four days, from January 29 to February 1. Anyone can freely visit the store from 11 a.m. to 7 p.m. each day to experience GMC's latest models.

The pop-up store will showcase three new GMC models. Visitors will have the opportunity to see firsthand the value of GMC's 'Professional Grade,' the brand's distinctive robust design, and the latest products that reflect its long-standing technological expertise and engineering philosophy.

Additionally, the pop-up store will offer interactive programs such as a GMC brand experience game, a photo booth, and social sharing events, providing visitors with intuitive ways to engage with the brand.

Since its founding in 1902, GMC has built its 'Professional Grade' philosophy on over 120 years of heritage. The brand has focused on powerful performance, purposeful design, and technology proven in real-world use as its core values.

With this pop-up store as a starting point, GMC plans to continue strengthening its brand communication in Korea alongside the launch of the three new models, gradually building trust and its presence as a premium SUV and pickup brand in the market.

Teasers for 3 New GMC Models. Photo by GMC