Samjin Pharmaceutical Officially Joins Pharmacy-Exclusive Direct Transaction Platform "Flatpharm"

Samjin Pharmaceutical announced on January 21 that it has officially joined 'Flatpharm,' a direct transaction platform exclusively for pharmacies, thereby diversifying its online distribution channels targeting pharmacies.

Through this entry, Samjin Pharmaceutical has established a digital-based distribution environment to supply all major over-the-counter (OTC) products, including the popular pain reliever 'Geborin,' online.

Exterior view of Samjin Pharmaceutical headquarters in Mapo-gu, Seoul. Samjin Pharmaceutical

'Flatpharm' is an integrated management platform that directly connects pharmacies and pharmaceutical companies. Pharmacies can now instantly order Samjin Pharmaceutical's OTC medicines, including Geborin and Anjeong Solution, at any time and from any location through the dedicated Samjin Pharmaceutical brand section within Flatpharm. Furthermore, Samjin Pharmaceutical plans to utilize the Flatpharm brand section not only as an ordering channel but also as a 'hub for academic marketing.'

Specifically, Samjin Pharmaceutical will sequentially provide detailed information on the various Geborin product lines and Anjeong Solution, as well as professional content such as medication guidance tips and comparative materials that pharmacists can immediately use when counseling patients. In addition, to expand online orders and create synergy with offline sales, Samjin Pharmaceutical will establish a 'two-track hybrid sales' system, which includes close management through retail sales representatives and strengthening on-site responsiveness.

A representative from Samjin Pharmaceutical stated, "For well-known brands like Geborin and Anjeong Solution, accurate information delivery and prompt supply at the field level are of utmost importance. Joining Flatpharm will serve as an opportunity for Samjin Pharmaceutical to establish itself as a genuine partner in pharmacy management going forward."