BBQ's "Bboomchiking," the Public Participation Chicken, Sells 1 Million Units

Just 100 Days After Launch: Success Among Generation Z, Alpha, and Female Customers
Distinctive for Its Four-Cheese Seasoning and Crispy Texture

BBQ's premium seasoned chicken, "Bboomchiking," has sold over 1 million units within just 100 days of its launch.

Genesis BBQ Group, a chicken franchise, announced on January 21 that "Bboomchiking," which was introduced at the end of September last year, has achieved a significant milestone in a short period of time.

Bboomchiking is a menu item developed over the course of about a year of research and development. It is the first in the industry to feature a seasoning blend of four types of cheese-Gouda, Cheddar, Blue, and Parmesan. Yogurt and milk cream powder are added to create a rich and smooth flavor, while the signature crispy texture of BBQ chicken is complemented by the savory and subtle sweetness of the cheese, making it enjoyable for all ages.

In particular, this menu item is highly symbolic because it was developed with customer participation from the planning stage. The name "Bboomchiking" was created through a customer-driven naming promotion called the "Collective Prayer Contest" held in August last year. Over 110,000 entries were submitted, and the name, meaning "the king of chicken bursting with cheese," was ultimately selected.

With the symbolism of being "chicken completed through public participation," Bboomchiking quickly gained popularity through word of mouth after its launch. In the early days of its release, an average of over 10,000 units were sold per weekday, and stable demand continues to this day.

Analysis of order data from the BBQ app shows that "Bboomchiking" has a relatively high proportion of orders from Generation Z, Generation Alpha, and female customers. This is interpreted as a result of the sweet yet not overpowering cheese flavor appealing to the tastes of younger generations.

Positive feedback continues online, and Bboomchiking is now being recognized as a new option alongside BBQ's signature Golden Olive Chicken.

BBQ is also pursuing a menu expansion strategy in line with Bboomchiking's popularity. The company has introduced "Bboomchiking Corn Rib," a side menu featuring corn with cheese seasoning, to broaden the range of menu combinations. In response to customer requests for the seasoning alone, a 20g individually packaged product has also been launched, reflecting actual consumer feedback.

With cumulative sales surpassing 1 million units, BBQ plans to sequentially introduce customer participation events and promotions linked to Bboomchiking. Leveraging the menu's origins in customer collaboration, the company aims to continuously expand the brand experience through interactive campaigns focused on participation and rewards.

A BBQ representative stated, "Bboomchiking is a representative example of a menu that started from customer ideas, was developed into an actual product, and then achieved success through consumer choice. We will continue to create various events centered around Bboomchiking to steadily expand our touchpoints with customers."