[Today’s New Product] AESTURA Launches 'Atobarrier365 Cleansing Milk'

Cleansing Milk, Cleansing Foam, and Foaming Cleanser
Strengthening the Atobarrier365 Barrier Care Cleansing Lineup

Amorepacific's derma (dermatology) brand AESTURA announced on January 21 that it has newly launched the 'Atobarrier365 Cleansing Milk,' which reduces skin barrier damage during cleansing while enhancing cleansing power.

The Atobarrier Cleansing Milk, featuring a low-irritation milk formula, delivers oil-level cleansing power with its selective cleansing formula. Reflecting the needs of customers with sensitive skin, it offers oil-level cleansing performance while protecting skin barrier lipids, thereby minimizing barrier damage that can occur during cleansing.

Amorepacific's derma (dermatological science) brand AESTURA announced on the 21st the launch of the new 'Atobarrier365 Cleansing Milk,' which reduces skin barrier damage during cleansing while enhancing cleansing power. Photo by Amorepacific

This product reduces skin barrier penetration by a factor of four compared to the brand's previous oil cleansers, thus minimizing barrier damage. It contains three barrier-protecting ingredients-panthenol, betaine, and Dermaon-which help strengthen the skin barrier with continued use, and is characterized by a refreshing finish.

The 'Atobarrier365 Cleansing Foam,' designed for daily cleansing, is also being newly introduced. In addition, the existing 'Atobarrier365 Foaming Cleanser' has been upgraded, further strengthening the lineup of barrier care cleansing products.

The newly launched Atobarrier365 Cleansing line, consisting of three products, will be available exclusively on Beauticuli starting January 21, and will gradually be released through major online and offline channels, including Olive Young.