Cuchen Launches New Color for '123 Rice Cooker' Maximizing Gallery Object Sensibility

Adding "All White" Sensibility... Now a Five-Color Lineup
Unchanged: Leading Domestic 2.2 Bar, 123°C Technology

On January 21, Cuchen announced the launch of a new color for its 123 Rice Cooker, called 'Glossy Pure White'.

The 123 Rice Cooker in Glossy Pure White is a product that maximizes the 'Gallery Object' concept, transforming the kitchen into an artistic space. Unlike the existing Glossy White, this model features an all-white color that envelops the entire product, evoking the elegance of a finely crafted porcelain piece. Its glossy surface harmonizes perfectly with neutral-toned interiors.

Cuchen '123 Rice Cooker' Glossy Pure White. Cuchen

With the addition of this new color, the 123 Rice Cooker lineup now offers a total of five vibrant color options: Glossy Ivory, Glossy White, Matte Ivory, Dark Silver, and the newly released Glossy Pure White. By providing both glossy and matte versions in various colors, Cuchen allows consumers to choose a model that best suits the atmosphere of their kitchen, offering even greater flexibility.

The 123 Rice Cooker features the highest domestic ultra-high pressure technology at 2.2 bar, raising the cooking temperature up to 123 degrees Celsius. The powerful pressure and temperature ensure that even mixed grains are cooked thoroughly, delivering soft and chewy rice without the need for pre-soaking. Using the quick-cook menu for mixed grains (excluding beans), rice can be prepared to taste in about 19 minutes, and in about 10 minutes using the quick-cook white rice setting. The inner pot is available in two versions: one made from premium, hygienic, and highly durable 'STS 316Ti' material, and another from 'STS 304', expanding consumer choice. Capacity options include models for 6 or 10 servings.

A Cuchen representative stated, "We will continue to study our customers' diverse preferences and lifestyles, and will present highly refined products with differentiated technology and design."