SAMG Entertainment Introduces Annual Membership for "Tinyping World in Pangyo"

Global IP content company SAMG Entertainment (CEO Kim Suhun, hereinafter referred to as SAMG Entertainment) is launching an annual membership for its offline experiential space, "Tinyping World in Pangyo," based on its flagship IP "Catch! Tinyping." Through this, the company aims to strengthen its fandom management based on membership.

SAMG Entertainment will offer a limited sale of the annual membership "Royal Harmony Pass" for ten days, from January 21 to 31. The membership will be available at 90,000 won, which is about a 70% discount compared to the regular price of 300,000 won. Purchasers will receive an exclusive membership card and a variety of benefits targeting family visitors, including ▲ 20% discounts on F&B within the space and on the "Princess & Prince Party" ▲ one free birthday month party ▲ discounts on class fees, among others.

Exclusive content for annual members will also be gradually expanded. The company will launch the weekend class "Saturday is Learning Day at Tinyping," offering cooking classes on Saturdays and art classes on Sundays. The first session of the weekend class will be held exclusively for annual members, providing a differentiated experience along with discount benefits.

The existing popular program, the "Princess & Prince Party," will be upgraded into premium content by combining a tiara-making art class with a hair and makeup boutique experience. In addition, a new docent tour program, "The Secret of Harmony Village," which unravels the Tinyping World universe through storytelling, will be introduced to enhance the visitor experience.

The "Royal Harmony Pass" will be available for a limited time through the Tinyping World in Pangyo Naver reservation page. To provide benefits to more customers, additional sales will also be conducted through Coupang, and sales will end early if the quantity is sold out.

Meanwhile, "Tinyping World in Pangyo" is an urban-themed space that opened in December 2023 at Famille Mall in Pangyo, Gyeonggi Province. Last year, it attracted about 110,000 visitors and has continued to achieve stable operational results by presenting various themed pop-ups and performance content.

A SAMG Entertainment representative stated, "Tinyping World in Pangyo is evolving beyond a simple experiential space into a venue that connects the brand universe with customer participation," adding, "Through the annual membership, we aim to establish it as an experiential platform that families visit as part of their daily lives."