[Today's New Product] "Enhanced with Butter Flavor" Ottogi Launches Two New Butter Jams

Two Varieties: Strawberry and Red Bean Butter Jam
Perfect Pairing with Baked Goods Like Salted Bread

Ottogi announced on January 20 that it has launched two new premium butter jams, featuring the flavors of strawberry and whole red bean paste enhanced with the rich taste of butter.

The key feature of these new products is that consumers can enjoy a deep buttery flavor without needing to prepare additional butter. The company explained, "By introducing the new concept of 'butter jam' to a jam market previously focused mainly on fruit, we aim to broaden consumer choices with a distinctive taste."

Provided by Ottogi.

The products include "Strawberry Butter Jam" and "Red Bean Butter Jam." The "Strawberry Butter Jam" combines strawberries with the flavor of butter for a smooth taste, while the "Red Bean Butter Jam" harmoniously blends sweet whole red bean paste and butter to capture the unique flavor of red bean butter. These jams pair well with a variety of baked goods such as scones, waffles, and salted bread.

The two butter jams are available for purchase through various online and offline distribution channels, including Ottogi’s official online store, Ottogi Mall. An Ottogi representative stated, "By adding the flavor of butter to familiar ingredients like strawberry and red bean, we aimed to provide a convenient yet unique taste experience with just one butter jam product," adding, "We will continue to introduce a diverse and differentiated range of products that reflect consumer preferences and food culture trends in the future."