Shinsegae Casa Launches 'New Start Festa' for the New Year

Targeting New Year Interior Demand

Shinsegae Casa announced on January 20 that it will hold its New Year promotion, the 'New Start Festa,' until February 22, 2026.

This event is aimed at customers looking to refresh their homes for the new year, and strengthens set and bundled purchase benefits for major furniture items from Casamia and Materasso.

First, in the bedroom category, a wide range of benefits are offered, focusing on the premium sleep brand Materasso, from new releases to signature products. The new smart motion bed 'Le Move' and the vegan foam mattress 'Oasis Sedona' come with special launch benefits. Customers can receive up to 15% off each product individually, depending on their membership tier, and up to 20% off when purchasing both as a set.

Materasso's motion bed 'Le Move' and vegan foam mattress 'Oasis'. Shinsegae Casa

Materasso's signature mattress lineup also comes with various purchase benefits. The luxury mattress line 'Heritage Collection' offers up to 25% off for individual purchases. The eco-friendly certified 'Forest Collection' mattresses are available at up to 20% off individually, and when purchased with a bed frame, the frame is discounted by 20%.

For customers preparing beds for children's rooms, the 'Breeze' and higher models in the 'Forest Collection' in super single (SS) size are offered at an additional 3% off on top of the standard discount. Purchasing a mattress together with other furniture items brings even greater benefits.

Casamia is targeting demand for a new year home refresh, focusing on sofas. The 'Woven Beige' color of the next-generation 'Campo Goose 50' series, a successor to the 'Campo' sofa, is available to all customers at a 20% discount. When purchasing the 'Campo Goose 50,' 'Campo Luxe,' or 'Campo Leather' sofas together with dining or living room furniture, up to three additional furniture items (excluding the sofa) are eligible for an extra 10% discount. In addition, various benefits are also applied to kitchen, dining, and children's room furniture products.

A Shinsegae Casa representative stated, "Going forward, we will continue to introduce premium interior items and benefits that meet customer needs by integrating and connecting Shinsegae Casa's various brands to cover the entire living space."