Soo & Carrots, led by CEO Kim Soohyun and operator of Korea's largest foreign resident community app, Soo House, announced on January 19, 2026, that it has secured investment from Kimgisa Lab and will expand its global business solutions based on its foreign community platform.
Soo & Carrots plans to use this investment to further advance its platform structure and strengthen its technological competitiveness. In addition, the company will begin preparations in earnest for research and development (R&D) aimed at connecting with the TIPS program in the future.
Kimgisa Lab, which made this investment, is an accelerator founded by entrepreneurs with experience launching Korea’s leading navigation service, Kimgisa. The accelerator is known for its quick decision-making process, focusing on business structure and feasibility.
Soo & Carrots explained that, from the early discussion stage, both parties quickly reached a consensus on business direction and execution strategies, which led to an investment decision in a relatively short period of time.
Soo House, the core service of Soo & Carrots, is the largest community app for foreign residents in Korea.
Going beyond a simple information-sharing or bulletin board-based community, the platform records and accumulates user activities, participation, and execution history, aiming to connect these to tangible opportunities such as jobs, projects, and collaborations.
Based on Soo House, Soo & Carrots also provides comprehensive global marketing and event operation solutions leveraging a network of foreign creators, experts, and job seekers.
The company's strength lies in its structure, where user activities and executions initiated within the community naturally connect to the needs of businesses and organizations, thereby securing both the execution capability and operational efficiency required in global business.
Soo & Carrots defines 2026 as a year not of adding more, but of making clear choices and eliminating the unnecessary. Rather than focusing on expanding user numbers or adding features, the company’s strategy is to build a structure where foreign users genuinely stay, engage, and return. Based on this, the company is driving a transition toward a system-based platform.
Through this approach, Soo House aims to evolve from a community for information consumption into an "execution-driven network" where the actions and executions of foreigners are recorded and directly lead to trust and opportunities.
Soo & Carrots considers the actual participation and execution density of foreign users-not just the number of subscribers-as its core growth metric.
The company’s strategy is to create a structure where verifiable executions-such as completing missions, participating in projects, and achieving collaboration outcomes-occur repeatedly within the platform, thereby fostering natural retention and long-term growth.
With this investment, Soo & Carrots is preparing for both technological and business development aimed at connecting with the TIPS program, and will focus on enhancing the technical completeness of its platform.
The company plans to strengthen key technologies such as opportunity recommendation, advanced matching, and operational automation based on behavioral and execution data of foreign users, thereby building a platform structure capable of global expansion.
CEO Kim Soohyun stated, "We are not a company that simply creates services for foreigners, but one that designs a structure where foreigners can create and prove opportunities for themselves. With this investment, we will develop Soo House into the first community that comes to mind for foreigners and the most efficient global business platform for companies."
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