Dongkook Pharmaceutical Launches 'Myfit Organic Tomato 100'

Dongkook Pharmaceutical announced on the 19th that it has launched 'Myfit Organic Tomato 100,' a pure juice product.

'Myfit Organic Tomato 100' is a newly released product in the Myfit organic superfood lineup. It is a tomato juice made with 100% Spanish organic tomatoes grown under the warm Mediterranean sun and in fertile soil. Each pouch contains the equivalent of half an organic tomato, and one box (14 pouches) contains a total of seven tomatoes.

Myfit Organic Tomato 100 product by Dongkook Pharmaceutical. Dongkook Pharmaceutical

The product uses the NFC (Not From Concentrate) method, which involves juicing the whole tomato without adding water within 24 hours of harvest to minimize nutrient loss and preserve the original taste and freshness of the raw ingredient. No sugar, flavoring, or purified water is added. Only tomatoes that have received the 'organic processed food certification'-awarded to processed foods made with more than 95% organic ingredients grown without pesticides or chemical fertilizers-are used.

In addition, safety in the manufacturing process has been secured through HACCP certification (a systematic management certification for food safety). The product is designed to make it easy to supplement tomatoes in your daily diet, whether consumed on an empty stomach in the morning or used as a salad dressing or meal accompaniment.

A Dongkook Pharmaceutical marketing representative said, "'Myfit Organic Tomato 100' delivers the rich nutrients of Spanish tomatoes grown in the Mediterranean in NFC juice form, so we expect it to be popular among consumers. Recently, the so-called 'Olto Shot'-combining tomato juice with olive oil-has been gaining attention. We hope people will take care of their health by enjoying 'Myfit Organic Tomato 100' together with high-quality olive oils such as 'Myfit Organic Extra Virgin Olive Oil 100' as part of their daily routine."

Meanwhile, Dongkook Pharmaceutical continues to introduce convenient and healthy superfood products through the Myfit brand. 'Myfit Organic Lemon Juice 100,' released in 2024, has recorded cumulative sales of 6.7 million pouches, while 'Myfit Organic Extra Virgin Olive Oil 100' has sold over 670,000 pouches, reflecting ongoing strong sales.