EASY BIO Acquires Nutribins in the U.S., Targeting North American Feed Additive Market

Global feed additive specialist EASY BIO announced on January 19 that it has acquired a 100% stake in Nutribins, a U.S.-based functional feed additive company, through its local subsidiary Devenish North America.

This acquisition is a strategic move by EASY BIO to strengthen its business foundation in the North American livestock and feed additive market, and to enhance its competitiveness in the functional feed additive and nutritional solutions sector.

Nutribins was founded in California, United States, in 2019 by animal nutrition experts. The company has provided practical, science-based nutritional solutions aimed at improving productivity and sustainability in the livestock industry. Leveraging its technological expertise, research and development (R&D) capabilities, high-quality ingredient sourcing, and differentiated customer support, Nutribins has rapidly expanded its presence in the U.S. feed additive market.

Through this acquisition, EASY BIO plans to create business synergies by linking the products, technologies, and market networks of Devenish North America and Nutribins. By combining Devenish North America's research foundation with Nutribins' ingredient solutions, the company expects to further strengthen its competitiveness in sustainability, animal health, and overall production efficiency.

Cory Penn, CEO of Devenish North America, stated, "The acquisition of Nutribins is an important step in expanding our functional nutrition portfolio in the North American market. In particular, Nutribins' product lineup, including functional active vitamin D and flavor enhancers, will create new value across the poultry and livestock industries through synergies with our existing business."

Hwang Ilhwan, CEO of EASY BIO, said, "This acquisition of Nutribins is an extension of our North American business expansion strategy centered on Devenish North America, and marks a meaningful achievement toward becoming a global livestock and animal nutrition company. We will continue striving to achieve remarkable results in the North American market as a Korean livestock company."

Meanwhile, EASY BIO is accelerating its global business expansion centered on the North American feed additive market, following the acquisition of Devenish North America in 2024 and BioMatrix in early January, and now with the successive acquisition of Nutribins.