Ottogi Accelerates US Expansion with Eight Locally Tailored "Cheese Ramen" Varieties

Participated in the Winter Fancy Food Show, Meeting with Major Retailers
Inspired by BodleBodle Cheese Ramen... Adopting a Localization Strategy
Collaborating with Influencers to Create Content for Online and Offline Expansion

Ottogi is strengthening its efforts to expand into the US market, with "Cheese Ramen" at the forefront of its strategy.

On January 19, Ottogi announced that it had promoted its Cheese Ramen by participating in the "2026 Winter Fancy Food Show" recently held in San Diego, United States.

2026 Winter Fancy Food Show Ottogi Booth View. Provided by Ottogi.

At this exhibition, Ottogi prominently showcased its lineup of eight cheesy ramen varieties, which was completed in August of last year, to reinforce both product competitiveness and brand presence in the North American market. In particular, considering the high level of cheese consumption and interest in the US market, the booth focused on cheese ramen products tailored to local preferences, receiving positive feedback from visitors.

During the exhibition, Ottogi held consultations with a total of 105 key clients, including major retailers, local retailers, brokers, and distributors.

Cheese Ramen is a newly developed product inspired by one of Ottogi’s signature items, "BodleBodle Cheese Ramen," specifically targeting North American consumers. The lineup consists of four products: two soup-based ramens (Cheddar, Spicy) and two stir-fried ramens (Cheddar & Mascarpone, Spicy Chili & Cheddar). Each of these is available in both cup and packet forms, resulting in a total of eight different products.

The package design also reflects local consumer preferences by incorporating bright color schemes, and each product features a playful expression of the moon-shaped cheese mascot character "Moonie," adding a sense of fun and individuality.

Meanwhile, Ottogi is expanding its offline presence by conducting cheese ramen roadshows and tasting events at major US client channels. Additionally, the company is strengthening its North American market communication by producing content that highlights the appeal of cheese ramen through collaborations with various influencers, thereby enhancing both online and offline engagement.