Hankook Tire & Technology (hereafter Hankook Tire) announced on January 19 that it will exclusively supply high-performance tires for the 12th consecutive year to the "BMW Driving Center," an automotive multi-complex cultural space operated by BMW Group Korea.
Since the opening of the BMW Driving Center in 2014, Hankook Tire has been supplying high-performance tires for test-drive vehicles used in track driving and driving programs.
The supplied tires include three models: the ultra-high-performance "Ventus Evo" from its flagship Ventus tire brand; the "iON Evo AS SUV," an all-season SUV tire from iON, the world’s first full-lineup electric vehicle tire brand; and the "Winter i*cept Evo3 X," a high-performance SUV tire from the premium winter tire brand Winter i*cept.
In particular, the newly supplied "Ventus Evo" from this year is an ultra-high-performance tire with enhanced braking and cornering capabilities at high speeds. According to a Hankook Tire representative, the product also boasts excellent fuel efficiency and mileage performance.
Hankook Tire & Technology will exclusively supply high-performance tires for the 12th consecutive year to the "BMW Driving Center" operated by BMW Group Korea. Photo by Hankook Tire & Technology
Additionally, Hankook Tire products will be equipped on showroom display vehicles at the BMW Driving Center, and the global unified "Hankook" branding will be featured on big boards and fence boards within the track to maximize promotional impact for visitors.
A Hankook Tire representative stated, "This year, we will continue to operate a variety of hands-on programs in collaboration with the BMW Driving Center, providing opportunities to experience our industry-leading high-performance tires, while also expanding our customer engagement touchpoints."
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