Shinhan Bank Holds Closing Ceremony for 43rd Class of University Student Public Relations Ambassadors

Awards Presented to Outstanding Participants
Overseas Cultural Training Trip Awarded to Best-Performing Team

Shinhan Bank held the ‘43rd Shinhan Bank University Student Public Relations Ambassador Closing Ceremony’ on the 15th at the main auditorium of its headquarters in Jung-gu, Seoul.

This closing ceremony marked the conclusion of the official activities of the 43rd class of ambassadors, which took place in the second half of last year. University student ambassadors selected from across the country gathered to reflect on their experiences and share their achievements. Since introducing the first external activity program for university students in the banking sector in September 2004, Shinhan Bank has produced more than 3,900 graduates to date. Over the past 21 years, these ambassadors have played a key role in conveying Shinhan Bank’s brand value from a youthful perspective by creating brand content, communicating with business departments, and planning and participating in various events.

In particular, the 43rd class carried out a wide range of activities in the second half of last year, focusing on topics such as financial consumer protection, global cultural exchange, and social contribution. These included the ‘43-Second Film Festival,’ which delivered video messages on the importance of preventing telecommunication financial fraud from a youth perspective; ‘UNIQUERS X University Student Public Relations Ambassadors,’ a competition for new business ideas combining financial and non-financial sectors; the autumn sports festival ‘Cheongchunhwaje’ to strengthen teamwork among the 43rd class; and content production with Shinhan Bank’s foreign scholarship students.

At the ‘43rd Shinhan Bank University Student Public Relations Ambassador Closing Ceremony’ held on the 15th at the main auditorium of Shinhan Bank Headquarters in Jung-gu, Seoul, Kim Jihun, Head of Brand Promotion Group at Shinhan Bank (first from the right in the back row), along with the 43rd University Student Public Relations Ambassadors and related personnel, are taking a commemorative photo. Shinhan Bank

During the ceremony, awards were presented to outstanding teams and individuals based on their achievements, and all members of the best-performing team received an overseas cultural training trip as a reward.

A Shinhan Bank official stated, “The 43rd class of University Student Public Relations Ambassadors achieved meaningful results by addressing a wide range of topics, from financial consumer protection to global exchange and new business idea proposals, all in the language of youth. Going forward, Shinhan Bank will continue to expand communication with the younger generation and operate a variety of participatory programs.”