Upbit Holds Official Partner Sponsorship Agreement Ceremony with Korean Sport & Olympic Committee

Dunamu, the operator of the digital asset exchange Upbit, announced on the 16th that it held an official partner sponsorship agreement ceremony with the Korean Sport & Olympic Committee.

Oh Kyung-seok, CEO of Dunamu (right), and Yoo Seung-min, President of the Korean Sport & Olympic Committee (left), are posing for a commemorative photo at the "Official Partner Sponsorship Agreement Ceremony" held on the 15th at the Korean Sport & Olympic Committee in Songpa-gu, Seoul. Upbit

The sponsorship agreement ceremony took place on the 15th at the Korean Sport & Olympic Committee. The event was attended by Oh Kyung-seok, CEO of Dunamu, Yoo Seung-min, President of the Korean Sport & Olympic Committee, and officials from both sides.

With this agreement, Upbit and the Korean Sport & Olympic Committee will expand their cooperation beyond supporting the national team to actively promote the sustainable development of sports in Korea. In line with the upcoming Milano Cortina Winter Olympics scheduled for February 2026, both parties plan to produce a cheering video for Team Korea. They will also explore various collaborative initiatives, such as supporting the development of young athletes and broadening the base of sports participation.

As an official partner of the Korean Sport & Olympic Committee, Upbit will conduct marketing activities using a range of intellectual property rights, including the committee’s emblem and official sponsor title, the Team Korea emblem, and collective portrait rights of the national team athletes.

Oh Kyung-seok, CEO of Dunamu, stated, "Upbit's journey to take on challenges and expand globally aligns with the relentless pursuit of excellence by our national athletes. We will continue to stand by the athletes in their endeavors and deliver positive energy and trust to the public."

Yoo Seung-min, President of the Korean Sport & Olympic Committee, emphasized, "Upbit has already shown genuine support for the Korean athletes by producing a cheering video for Team Korea, proving to be a reliable partner. Through this official sponsorship agreement, we will join forces for Team Korea's challenge at the 2026 Milano Cortina Winter Olympics and create a new model of collaboration where sports and digital innovation converge."