Maintaining Key Convenience Features While Enhancing Price Competitiveness
Toyota Korea announced on January 15 that it has launched the 2026 Alphard Hybrid Premium and begun sales at official dealer showrooms nationwide.
The Alphard is Toyota's flagship premium minivan, first introduced in 2002, which has continued to add hybrid systems, advanced safety features, and luxury amenities. The fourth-generation Alphard was introduced to the Korean market in September 2023. With the addition of the Alphard Hybrid, the brand expects to offer a wider range of choices to customers, catering not only to VIPs but also to those seeking a family- and lifestyle-oriented vehicle.
The Alphard Hybrid Premium maintains key convenience features such as second-row captain seats, Nappa leather upholstery, a dual panoramic roof, and JBL premium audio, while further enhancing price competitiveness.
Seat position and power sliding functions can be easily adjusted using seat control buttons located on the second-row armrests. In addition, touch-type controllers, designed in the shape of a smartphone and installed individually on the left and right, allow passengers to control the climate, lighting, sunshades, audio, and seat functions. Premium ride comfort is further enhanced with features such as electric ottomans, air-pressure massage functions, and reclining capabilities.
The price of the Alphard Hybrid Premium is 86.78 million won (based on an individual consumption tax rate of 3.5%).
Kang Daehwan, Vice President of Toyota Korea, stated, "This model extends the premium mobility experience of the Alphard into everyday life for customers seeking a balanced choice between work and family. We hope that more customers will experience the unique value of the Alphard through refined mobility that enriches daily life."
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