First Presidents’ Meeting Since Organizational Overhaul... Lotte to Hold 2026 First Half VCM

Chairman Shin Dongbin and Vice President Shin Yooyeol Attend
Discussing Strategies for Fundamental Improvement of Core Businesses

On January 15, Lotte Group announced that it will hold the "2026 First Half VCM (Value Creation Meeting, formerly known as the Presidents’ Meeting)" at Lotte World Tower in Songpa-gu, Seoul. As the group underwent a major organizational overhaul in the personnel reshuffle last November, there is considerable attention on what message Chairman Shin Dongbin will deliver for the fundamental improvement of the group’s core businesses.

The VCM, presided over by Chairman Shin Dongbin, will be attended by about 80 participants, including Ko Jeongwook and Noh Junhyeong, Co-CEOs of Lotte Holdings, division heads, and CEOs of affiliates. It has also been reported that Shin Yooyeol, the chairman’s eldest son, will be present. Shin Yooyeol serves as the Head of Future Growth at Lotte Holdings and as Co-CEO of Lotte Biologics, and has participated in the VCM since 2023.

Lotte World Tower Mall. Provided by Lotte Corporation

During the first half VCM, discussions are expected to focus on the group’s strategies for this year and its mid-to-long-term operational policies. The Lotte Future Strategy Research Institute will present on changes in the domestic and global business environment and the group’s response strategies, while Noh Junhyeong and Ko Jeongwook, Co-CEOs of Lotte Holdings, will share the group’s management and financial strategies for the year. There will also be discussions on strengthening human resources.

Chairman Shin plans to communicate management policies and the group’s mid-to-long-term operational strategies to the CEOs in attendance, to help achieve their management goals.

At this VCM, Chairman Shin is expected to call for sweeping innovation. Previously, at the end of last year, Lotte carried out its largest-ever personnel reshuffle since its founding by replacing about 20 affiliate CEOs in the 2026 regular executive appointments. In addition, all current vice chairmen stepped down from their frontline positions, marking a generational shift in leadership. Furthermore, the group abolished the headquarters (HQ) system-introduced in 2022 as a business management structure-and reinforced affiliate-centered responsible management and independent operations.

In his New Year’s address on January 2, Chairman Shin stated, "With the triple challenges of high inflation, high interest rates, and high exchange rates, as well as geopolitical risks and demographic shifts, there is a pressing need for fundamental improvement in the group’s core businesses." He added, "Let us make this a year to lay the foundation for sustainable growth, based on growth and innovation that come from thorough self-reflection."

Shin Dongbin, Chairman of Lotte, is paying tribute by laying flowers at the bust of Shin Kyukho, the founder of Lotte, located on the first floor of Lotte World Tower on the 15th. Provided by Lotte Holdings

Meanwhile, prior to the VCM on this day, Chairman Shin, along with the Co-CEOs and division heads of Lotte Holdings, paid tribute by laying flowers and observing a moment of silence at the bust of Lotte founder Shin Kyukho, located on the first floor of Lotte World Tower, commemorating the sixth anniversary of his passing (January 19, 2020).