[Today's New Product] Homeplus Launches 800-Won Non-Alcoholic Beer "Titan Zero"

800 Won per Can, 8.4 kcal, 0g Sugar
Crisp Carbonation and Distinct Lager Cleanliness

Homeplus announced on January 15 that it will exclusively launch its new non-alcoholic beer, "Titan Zero," on the same day, marking a strategic move to target the alcoholic beverage market.

The new product, Titan Zero, is a completely non-alcoholic beer with zero alcohol content (0.0%). Priced at 800 won per can, it is among the lowest in the industry. With a strong carbonation that delivers a crisp and refreshing sensation, as well as the clean taste characteristic of lager beer, the product also boasts competitive quality.

A model is introducing the new product 'Titan Zero' at the Homeplus Mega Food Market Live event at the Gangseo branch on the 15th. Provided by Homeplus.

This product is the fourth in the popular ultra-low-priced "Titan" beer series from Homeplus ("Uncompromising 2.8vol Carbonation Pressure"). Each 350ml can contains only 8.4 kcal and zero grams of sugar. It can be enjoyed without burden in a variety of everyday situations, such as after exercise or on a weekday evening.

The launch of "Titan Zero" was made possible based on the proven product competitiveness and sales performance of Homeplus's exclusive alcoholic beverages. Starting with the launch of the 1,000-won ultra-low-priced lager beer "Titan" in August 2024, Homeplus expanded its lineup to include the lager-type dark beer "Titan Black" and the refreshingly flavored pale lager "Titan Special Hop Edition," thereby broadening consumer choices. As of January 8, the cumulative sales of the three "Titan" beers reached approximately 700,000 cans, establishing the lineup as an ultra-low-priced beer range that combines both price competitiveness and product quality.

Homeplus considers Titan Zero to be a strategic product that reflects both the healthy pleasure trend and the value-driven consumption movement. The company plans to continue strengthening its exclusive alcoholic beverage lineup, including the non-alcoholic category, going forward.

Kim Yenny, Buyer of the Alcoholic Beverages and Drinks Team at Homeplus, stated, "Our exclusive alcoholic beverages are a core category that goes beyond simple price competition, encapsulating Homeplus's unique product planning and distribution capabilities. Titan Zero is a strategic product that combines price, taste, and zero specifications, and is expected to set a new standard in the non-alcoholic beverage market by targeting a wide range of demand-from first-time non-alcoholic beverage consumers to those who enjoy it as part of their daily lives."