[Today's New Arrivals] Ediya Coffee Collaborates with Rilakkuma... Strawberry Season Beverages and Merchandise

Introducing "Rilakkuma Fresh Strawberry Chocolate Parfait" and More

On January 15, Ediya Coffee announced that it has launched two new menu items and merchandise in collaboration with the popular character IP "Rilakkuma," targeting the winter strawberry season. The company will also expand customer benefits through a participatory event via the Ediya Members app.

Rilakkuma is a name that combines the English word "relax," meaning "relaxation," and the Japanese word "kuma" (bear). The character enjoys global popularity and is loved for its unique healing sensibility and warm atmosphere.

Two New Rilakkuma Collaboration Products. Ediya Coffee

The seasonal beverages include two options: "Rilakkuma Fresh Strawberry Chocolate Parfait" and "Korilakkuma Fresh Strawberry Milk Parfait." The Rilakkuma Fresh Strawberry Chocolate Parfait is a dessert-style menu item that features a rich chocolate smoothie with fresh strawberries and a strawberry base, topped with almond cereal and cookie crumbs for a crunchy texture. The Korilakkuma Fresh Strawberry Milk Parfait combines a sweet strawberry smoothie with fresh strawberries and a strawberry base, then adds almond cereal and vanilla ice cream for a smooth finish.

Collaboration merchandise is also being released. There are a total of four items: random figure magnets (six types), plush pouch keyrings (two types), a blanket, and a reusable bag. The random figure magnets can be purchased for 4,000 won when spending 5,000 won or more, including handcrafted beverages. The plush pouch keyrings and blanket are available for 7,900 won and 8,900 won respectively, when spending 8,000 won or more, including handcrafted beverages. The reusable bag is sold separately for 3,500 won.

An event will also be held through the Ediya Members app. From January 15 to 31, 2026, for 17 days, the "New Year Fortune Draw" event will take place, offering free vouchers for collaboration beverages and beverage discount coupons ranging from 300 won to 2,000 won. In addition, customers who purchase and accumulate collaboration beverages and enter the event will be eligible for a prize draw, with hotel accommodation vouchers, collaboration beverage vouchers, and 1,000 won discount coupons as prizes.

An Ediya Coffee representative stated, "We have combined the character sensibility of Rilakkuma with the appeal of fresh strawberry menu items for the winter strawberry season. Through the collaboration beverages, merchandise, and Ediya Members app event, we aim to provide both entertainment and benefits in our stores."