Bathroom's Role Expands as a Core Living Space
Key Trends: Product Trust and Premium Quality
On January 15, Daelim Bath presented 'R.I.T.U.A.L' as the 2026 bathroom industry consumption trend keyword.
'R.I.T.U.A.L', as proposed by Daelim Bath, stands for: ▲Reliable Origin ▲Integrity Craftsmanship ▲Tailored Premium Materials ▲Universal Design ▲Adaptive Space ▲Lifestyle Expansion.
Recently, activities such as showering, washing, and skincare have come to be recognized not just as daily routines, but as self-care time for stress relief and restoring personal balance. Accordingly, the company expects that this year, the bathroom will become more significant as a core living space that organizes the start and end of each day. Daelim Bath explained that this shift is leading to higher standards across the entire bathroom sector, including brand trust, product quality, material selection, and spatial design.
Kwon Eunhee, Vice President of Daelim Bath, said, "As lifestyle trends evolve, perceptions of the bathroom are changing, and consumption patterns are shifting from a focus on function to an emphasis on experience and trust. Not only product competitiveness, but also manufacturing systems and technological capabilities are emerging as key factors that determine brand trust."
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