Hallym University Holds "Gangwon RISE Culture and Tourism Subcommittee Forum"

Gangwon RISE Culture and Tourism Subcommittee Projects
Achieving Tangible, Field-Based Results
Discussing the Future Direction of Culture and Tourism Industries
Through University-Local Government Collaboration

Hallym University (President Choi Yanghee) successfully held the "Gangwon RISE Culture and Tourism Subcommittee Forum" on January 13 at the Sejong Hotel in Chuncheon. The event was attended by more than 50 participants, including lead professors and faculty members from Hallym University, Kyungdong University, Chuncheon National University of Education, and Halla University, who are responsible for the Gangwon RISE Project’s culture and tourism subcommittee tasks, as well as representatives from the collaborating local governments of Cheorwon County, Jeongseon County, and Hwacheon County. They gathered to share the achievements of each county’s specialized industries.

Hallym University (President Choi Yanghee) successfully held the "Gangwon RISE Culture and Tourism Subcommittee Forum" on the 13th at Sejong Hotel in Chuncheon. Provided by Hallym University

The forum served as a platform to share the progress of projects being promoted by each university and to facilitate communication aimed at expanding cooperation among local governments, industries, and academia.

Discussions were held on the development directions of regional culture and tourism industries, including the implementation of a Hwacheon-specialized Town MICE model by Hallym University and Hwacheon County, the Cheorwon Healthy Pleasure Project by Kyungdong University and Cheorwon County, the Yanggu White Porcelain Culture Revitalization Project by Chuncheon National University of Education and Yanggu County, and the development and application of wellness experience effect analysis technology by Halla University and Jeongseon County.

In particular, Hallym University plans to establish a Town MICE Research Institute in Hwacheon County to build a sustainable, region-centered Town MICE ecosystem. The university will also strengthen policy research, capacity-building programs for local residents, and collaborative networks to ensure the successful adoption of the Town MICE model.

Yoon Eunju, lead professor of the Town MICE project at Hallym University, stated, "Through the Culture and Tourism Subcommittee Forum, we hope that universities, local governments, and businesses will work together to advance the region’s culture and tourism industries and create a space for mutually beneficial cooperation that delivers tangible, field-based results."

Meanwhile, Hallym University is building a community-based Town MICE model in Hwacheon County through the RISE Project, utilizing local infrastructure such as park golf and the Sancheoneo Ice Festival to turn the entire region into a venue for events. To this end, the university is promoting joint industry-academia technology development projects and comprehensive corporate support programs, leading the way in collaborative growth among local governments, industries, and academia. In addition, through the G-Tech Bridge Council, the university aims to directly contribute to the development of specialized regional industries and the resolution of pressing issues faced by local residents.