Bysell Standard Forms Three-Way Alliance with Greater China Financial and Payment Firms to Build "Value Chain"

Bysell Standard, which operates the tokenized securities (STO) platform 'PIECE,' announced on January 12 that it had signed a strategic memorandum of understanding (MOU) with Hong Kong-based asset management company Hongrui Group and global payment fintech company KUN.

Shin Beomjun, CEO of Bysell Standard (left), and Diana Zhu, CEO of Hongrui Group, are posing for a commemorative photo after signing a business agreement to establish an Asian digital asset value chain. Bysell Standard is promoting cooperation with Hongrui Group, a Hong Kong asset management company, to secure real assets, coinciding with President Lee Jae-myung's state visit to China as part of the economic delegation. Bysell Standard

This agreement was signed in Beijing during the President's state visit to China as part of the economic delegation. The goal is to build a "digital asset value chain" that connects asset acquisition, tokenization, and global distribution by combining Korea's tokenization technology for real-world assets, the abundant real assets of Hong Kong and Asia, and global financial infrastructure.

Through this agreement, Bysell Standard, which has established global payment infrastructure and a network in Hong Kong, has secured a bridgehead for entering the Asian digital asset market, together with its Singapore subsidiary (BSFX) established in April 2025.

With this agreement, the three companies will establish a complete digital asset value chain that links asset acquisition, tokenization, and global distribution. Hongrui Group will supply real-world assets in sectors such as new energy and cultural tourism from Hong Kong and Asia; Bysell Standard will design digital asset products using its tokenized securities technology; and KUN will support cross-border distribution through its global payment infrastructure.

Shin Beomjun, CEO of Baisel Standard (left), and Irene Yu, Vice President of KUN, are posing for a commemorative photo after signing a business agreement to establish an Asian digital asset value chain. Baisel Standard is promoting global payment infrastructure cooperation with Hong Kong fintech company KUN, following the economic delegation accompanying President Lee Jae-myung's state visit to China. Baisel Standard

The core of this collaboration is the integration of Korea's STO technology, Hong Kong's real-world asset (RWA) network, and global payment infrastructure. Bysell Standard is the only multi-asset strategy company among the seven firms approved for business restructuring by the Financial Services Commission's Securities and Futures Commission, and it possesses the technological capability to issue tokenized securities for a diverse range of rare physical assets, artworks, ships, and intellectual property (IP).

Hongrui Group operates a large-scale real asset network in Hong Kong, Malaysia, and the UAE, while KUN, based in Hong Kong, provides embedded financial infrastructure and has established partnerships with global institutions such as Circle and HashKey Exchange.

By utilizing KUN's integrated fiat and digital asset payment system, global investors can invest in digital assets backed by real-world assets using only card payments or bank transfers, without the need for a cryptocurrency wallet. This serves as a key infrastructure that significantly lowers the entry barriers to the existing tokenized securities market.

With this agreement, the three companies have laid the foundation for collaboration to enter the Asian digital asset market. Bysell Standard owns the Singapore subsidiary BSFX, established in April 2025. Hongrui Group and KUN each operate asset networks and payment infrastructure across Asia, with Hong Kong as their base. Building on these bases and infrastructures, the three companies plan to explore specific avenues for cooperation.

The three companies plan to launch a pilot project within the first half of the year, and in the second half, they will hold a joint roadshow for global institutional investors in Hong Kong and Singapore.

Shin Beomjun, CEO of Bysell Standard, said, "Through this agreement, we have secured abundant real-world assets in Hong Kong and proven global payment infrastructure. Based on Korea's tokenized securities technology, we will establish a complete ecosystem that connects asset supply, tokenization, and global distribution, setting a new standard for the Asian digital asset market."