[Today's New Product] Orion Launches Fresh Cream Pie "Shellwe"

26% Cream Content

Orion announced on January 12 that it has launched "Shellwe," a soft pie made with fresh cream.

Shellwe is a dessert pie filled with fresh cream, boasting a cream content of 26%, which sets it apart among mass-produced pies in Korea. It is available in two flavors: "Classic," which highlights the natural taste of fresh cream, and "Cacao," which offers a rich chocolate flavor.

Orion Shellwe product image. Orion

Orion has led the pie market with products that span generations, such as "Choco Pie Jeong," "Custard," "Fresh Berry," "Cham Bungeoppang," and "Haute." This time, as home caf? and tea time culture-enjoying coffee and tea at home-has become a lifestyle trend, Orion has developed a premium fresh cream pie that can be enjoyed easily at home or in the office, much like those found in dessert caf?s.

An Orion representative stated, "Based on Orion's more than 50 years of expertise in pie research and development, we have created a product that captures the melt-in-your-mouth softness of fresh cream and the rich flavor of chocolate," adding, "We expect it to be recognized as a high-quality, cost-effective snack amid the 'home caf?' trend."