Yongga Revolving Hot Pot Guwol Branch in Incheon Becomes a Hotspot for Waiting Lines Right After Opening

The revolving hot pot buffet brand 'Yongga Revolving Hot Pot' has opened a new location in Guwol-dong, Namdong-gu, Incheon, targeting the western metropolitan area’s dining market. Since its opening, the Guwol branch has quickly become a new local dining landmark, especially among younger customers, as word spread about its unique revolving hot pot dining style, resulting in long lines every day.

The secret behind the popularity of Yongga Revolving Hot Pot’s Guwol branch lies in its convenience and personalized service. Customers can choose from over 100 hot pot ingredients as they move along the revolving rail, all from their seats, and enjoy a ‘one person, one pot’ dining experience with a choice of six different broths. In particular, the ability to enjoy unlimited premium ingredients, including beef, as well as a self-serve sauce bar and dessert corner, all at an affordable price in the 10,000 won range, has resonated with consumers during this era of high inflation.

The beverage selection also stands out. The restaurant offers an unlimited draft beer service at the exceptional price of 3,500 won, and both soju and beer are available at the same price. This strategy not only caters to after-work gatherings for office workers but also meets the needs of Millennials & Gen Z who value cost-effectiveness, serving as a driving force in attracting a wide range of customers.

A representative from Yongga Revolving Hot Pot stated, "On weekdays, we see a high volume of office workers dining and hosting gatherings, while on weekends, families flock to the restaurant, confirming our successful establishment in line with the characteristics of the Guwol-dong commercial district. We will continue to provide customers with an enjoyable dining experience by emphasizing our differentiated revolving hot pot system and value for money."

Meanwhile, building on the successful launch of the Guwol branch, Yongga Revolving Hot Pot plans to continue its aggressive expansion by opening new locations in major cities nationwide, including Daegu and Busan, starting in February.