Flagship Store 'Kolon Sports Seoul' Opens in Myeong-dong... "Aiming to Become a Global Brand"

Building on Success in China, Expanding Connections with Global Customers

Kolon Industries FnC Division announced on January 9 that its outdoor brand Kolon Sports will open a new flagship store, "Kolon Sports Seoul," in Myeong-dong, Seoul. By establishing Myeong-dong as a key commercial hub, the company aims to accelerate its leap toward becoming a global brand.

Kolon Sports Seoul is a symbolic space designed with the brand’s global expansion in mind. Building on its successful entry into the Chinese market, the company selected Myeong-dong as a domestic base to expand its connection with global customers this year.

Kolon Sport Seoul Store Exterior.

From the architectural design stage, the company embodied Kolon Sports’ brand philosophy of "connection with nature" within the space. The exterior features a prominent facade that leverages the corner location to increase visibility, while the interior fixtures combine raw wood and metal materials.

Kolon Sports Seoul is located at the heart of the Myeong-dong commercial district and operates as a sales-focused store across the first and second floors. Each floor is divided into sections that highlight the identity of each product line, allowing customers to intuitively understand the philosophy, functions, and design of each line.

The first floor features the "Hero" line, designed for performance in harsh natural environments such as mountaineering, ice climbing, and climbing; the "Backpacking" line, suitable for backpacking and lightweight hiking; and accessories, along with Kolon Sports Seoul exclusive products. The exclusive products, launched to commemorate the store opening, include limited-edition items and strategic bestsellers that reinterpret traditional Korean materials and aesthetics in a modern way. The lineup, which harmonizes tradition, functionality, and brand identity, consists of a total of 32 items including apparel, bags, and hats.

The second floor offers a diverse range of products, including the brand’s signature footwear line, the "Everyday" line that incorporates outdoor functionality into daily designs, the "Weather Monster" line specialized for fishing activities, and the "Trail Running" line designed for running performance on natural terrain.

To celebrate the opening of Kolon Sports Seoul, a promotional event will be held from January 9 to 18, offering gifts based on purchase amounts: a carabiner for purchases over 200,000 won, an organizer bag for purchases over 400,000 won, both an organizer bag and a carabiner for purchases over 500,000 won, and a pouch bag set for purchases over 600,000 won.

A Kolon Sports representative stated, "Kolon Sports Seoul is a flagship space designed to allow customers to experience the brand and its products more intuitively, reflecting the characteristics of a commercial area frequented by international tourists," adding, "We plan to gradually expand our connection with overseas customers through product competitiveness and a sales-focused operation."