NHN Cloud Delivers 15 Billion Client Messages via Notification Solution

8% Year-on-Year Growth... KakaoTalk Biz Up 50%
Notification Hub Client Base Doubles

NHN Cloud announced on January 8 that it had reliably supported the delivery of 15 billion customer messages last year through its messaging solution, NHN Notification.

Provided by NHN Cloud

NHN Notification is a cloud-based messaging solution. It provides message delivery and management services essential for customer communication, including KakaoTalk Biz Message, SMS, international SMS, push notifications, email, and next-generation messaging services (RCS). A key feature is the ability to easily scale the messaging infrastructure according to the delivery volume. Companies such as Samzzomssam (Jobis & Villains), Queenit (Rapolabs), and MyRealTrip have adopted and are utilizing the solution.

According to NHN Cloud, the number of messages sent through NHN Notification last year increased by 8% compared to the previous year. In particular, the volume of KakaoTalk Biz Message deliveries rose by more than 50% year-over-year, which the company attributed to proactively developing and servicing the solution in line with the updated specifications during a major upgrade.

Additionally, the number of client companies using the Notification Hub, launched in 2024, more than doubled compared to the previous year. Notification Hub is an integrated platform that enables the operation and management of all messaging services provided by NHN Notification in one place. Since its launch, NHN Cloud has actively incorporated customer feedback, conducting 26 updates to enhance service completeness and reliability, such as adding image layout features and linking image layouts to multimedia message service (MMS) templates.

As a result, NHN Cloud reported that customer satisfaction scores for most categories-including product composition, product features, delivery quality and stability, security, and customer support-increased compared to the previous year in last year’s customer satisfaction survey. Among these, delivery quality and stability, as well as security, were cited as the categories with the highest customer satisfaction for three consecutive years.

NHN Cloud plans to launch an “integrated RCS service” this year to support companies that focus on customer communication via RCS. With Apple iOS set to support RCS starting from version 26, following Google Android, the company is developing a service that will enable RCS business messages to be sent to the vast majority of existing devices.

Kim Donghoon, CEO of NHN Cloud, stated, “How companies conduct customer communication through various messaging channels has become a central factor in business success. Building on last year’s meaningful achievements through the active launch and advancement of new products, we will continue to develop and enhance services that customers can trust and be satisfied with, contributing to their successful business operations this year as well.”