AtHome and COSMAX Join Forces for High-Performance Skincare Co-Development

Strengthening Skincare R&D Collaboration

AtHome announced on January 8 that it has signed a strategic memorandum of understanding (MOU) with COSMAX, an original design manufacturer (ODM) for cosmetics, to strengthen its competitiveness through innovation in skincare technology.

This agreement was established to drive differentiated product development for 'THOME', the private aesthetic brand operated by AtHome. As demand for functional products in the global skincare market has recently increased, the importance of ingredient and technological competitiveness has grown accordingly.

Yang Jeongho, CEO of AtHome (left), and Choi Jaewoo, Head of Domestic Marketing Division at COSMAX, are taking a commemorative photo after completing the "AtHome-COSMAX Strategic Partnership Agreement Ceremony." AtHome

Through this partnership, both companies aim to enhance their competitiveness not only in the domestic market but also in the global beauty market by developing innovative products. AtHome plans to combine THOME’s product planning capabilities with COSMAX’s research and development (R&D) and manufacturing expertise to pursue multifaceted collaboration, including: ▲ new product development ▲ joint development of new ingredients, formulations, and technologies ▲ establishment of a collaborative framework for marketing and distribution, among others.

Meanwhile, AtHome is pioneering a new market for home aesthetics through THOME, introducing a four-step skincare solution featuring G-Peel, T-Peel, and the droplet ultrasonic device 'The Glow'. Since its launch in 2024, sales more than doubled last year.