Boram Funeral Services Wins Korea First Brand Award for 13 Consecutive Years

Received the Highest Score Among the Top Five Companies in the Industry

Boram Funeral Services announced on January 7 that it has received the Korea First Brand Award for 13 consecutive years.

At the '2026 Korea First Brand Awards' ceremony held at the Shilla Hotel in Seoul on January 6, Boram Funeral Services was selected as the grand prize winner, receiving the highest evaluation among the top five companies in the funeral service industry. At this year's ceremony, leading brands representing various industries, including Boram Funeral Services, LG Gram, Ceragem, and Lotte Rent-a-Car, won grand prizes in their respective categories.

Kim Kitae, CEO of Boram Funeral Services, is taking a commemorative photo at the '2026 Korea First Brand Awards' on the 6th. Boram Group

Notably, in the funeral service category, 71% of respondents who evaluated Boram Funeral Services were Millennials & Gen Z in their 20s and 30s. Regarding this, Boram Funeral Services assessed that its recent 'Life Curator' rebranding initiative has established the company as a brand that resonates with younger generations.

Boram Funeral Services is now accelerating its 'Life Curator' strategy, which aims to help customers design more meaningful lives centered around funeral services. The company is expanding partnerships with other industries in various fields such as education, health, convenience, leisure, pets, and healthcare. In addition, actors Lee Sungmin and Kang Haneul have been appointed as advertising models for Boram Group to communicate the brand's direction to a wide range of age groups.

A representative from Boram Group stated, "We will continue to closely analyze our customers' needs and strive to consistently provide experiences that enhance the quality of their time."