whiteORA Showcases Whitening System at SeoulCon with Global Creators

'SeoulCon,' which has emerged as a global hub for the content industry, concluded successfully with the participation of creators from around the world. Now in its third year, the highlight of this year’s event was the 'K-Beauty Boost' program, which showcased the innovative spirit of Korean beauty. Among the featured brands, 'whiteORA,' known for its pragmatic and highly effective products, captivated global visitors with its experience-oriented exhibition.

At this event, whiteORA focused on promoting its signature whitening trio lineup, which embodies the brand’s unique identity. In particular, the 'Mela 5D Serum' received positive feedback from on-site influencers for its clinically proven effectiveness in improving dark spots and blemishes, as well as its non-sticky texture. The systematic formula, which inhibits melanin production and provides a brightening effect, resonated with the needs of the global market seeking daily skincare solutions.

The 'Tone-Up Foaming Cleanser,' also on display, drew attention for its low-irritation dual bubble system that thoroughly cleanses pores while delivering an instant tone-up effect after washing. In addition, the '5-Step Whitening Care Mask Pack,' which contains a highly concentrated essence in an eco-friendly sheet, demonstrated the high efficacy characteristic of K-beauty by delivering optimal skin condition in a short time, attracting significant interest from visitors.

Adding to the excitement at the venue was whiteORA’s 'Instagram Roulette Event.' Visitors to the booth who shared regrams and on-site photos on their social media could spin a roulette to win full-sized products or samples, effectively promoting both digital content sharing and brand experience.

Lee Jaehyuk, CEO of CellacBio, stated, "This year’s SeoulCon was a valuable opportunity to interact directly with global influencers and showcase whiteORA’s proprietary whitening technology," adding, "Through our clinically proven Mela 5D Serum and other flagship products, we aim to provide trusted skincare solutions to customers worldwide."

As of 2026, with efficacy-driven beauty trends gaining momentum, whiteORA is expanding its brand presence by emphasizing practicality and high functionality.

Detailed information on the exhibited products is available on the official website and Smart Store.