[CES 2026] LG NOVA Showcases AI Innovation Technologies with Global Startups

Theme: "Leading Innovation Based on AI"
11 AI-based startups including health tech participate
"Onvive," set to spin out, makes its debut

LG Electronics North America Innovation Center (LG NOVA) announced on January 7 that it has set up an exhibition booth at CES 2026, the world’s largest electronics and IT exhibition being held in Las Vegas, USA from January 6 to 9 (local time), to showcase innovative technologies that will lead the AI era in collaboration with global startups.

Visitors are bustling at the LG Electronics North America Innovation Center (LG NOVA) booth, themed "Leading Innovation Based on AI," at CES 2026, the world's largest electronics and IT exhibition held in Las Vegas, USA. LG Electronics

Based in Silicon Valley, USA, LG NOVA was established at the end of 2020 to discover new business models for LG Electronics through collaboration with leading innovative startups in the industry. Every year, it hosts a competition themed “Mission for the Future” and the “Innovation Festival,” identifying and nurturing innovative startups from a strategic investment perspective.

LG NOVA has participated in CES every year since 2022. This year, the LG NOVA exhibition booth is located in “Eureka Park” on the first floor of the Venetian Expo. The booth draws particular attention as it is jointly operated with 11 startups that have strong competitiveness in future industries such as AI, health tech, and clean tech. Companies that have been incubated by LG NOVA and spun off as independent entities are also participating. The exhibition theme is “Leading Innovation Based on AI.”

For the startups, participating with LG NOVA offers an opportunity to receive candid evaluations from future customers and investors. Through this, LG NOVA is focusing on creating “AI-first businesses” at CES, going beyond simple technology demonstrations to solve real market problems and expand into independent ventures.

This year’s CES also marks the first unveiling of “Onvive.” Onvive is an intelligent SNS marketing platform for content creators and small and medium-sized enterprises, and is a candidate for LG NOVA’s AI-first business portfolio. It provides an integrated solution for the entire process-from content planning and production, to review, posting, and performance measurement-by utilizing AI-based data analysis and insights. Customers can enhance their digital marketing efficiency even with limited resources. Currently, Onvive is preparing to launch as an independent entity after being incubated by LG NOVA.

Previously, as its first spin-out achievement in 2024, LG NOVA established the healthcare independent company “Prime Focus Health.” Last year, it spun out “Pado AI Orchestration (Pado AI),” which develops AI-based energy management solutions, and “Relief AI,” a platform that monitors and tracks users’ mental health using AI-based diagnostic technology, as independent companies.

Going forward, LG NOVA plans to continue collaborating with global startups in future industries such as health tech, clean tech, and AI. Its goal is to discover competitive startups with innovative technologies in these fields, spin them out into new business models, and ultimately nurture them into “Novacons” (unicorn companies originating from LG NOVA).

Lee Seokwoo, Head of the North America Innovation Center (Vice President), said, “At this exhibition, LG NOVA will present its vision of creating new opportunities to transform customers’ lives with AI in various fields such as healthcare and energy, in collaboration with global startups.”