[Today's New Product] LG H&H Unveils 'The History of Whoo Hwanyugo' Edition Captivating APEC Leaders

A Gift for APEC Leaders
High-End Anti-Aging 'The History of Whoo Hwanyugo' Set

LG Household & Health Care announced on January 7 that its luxury brand 'The History of Whoo' has launched 'Hwanyugo' as the 'APEC Limited Edition,' following its rise to fame as the official cosmetic sponsor of the Asia-Pacific Economic Cooperation (APEC) Summit.

This edition captures the prestige of the 'State Guest Set' presented to national leaders, fully embodied in The History of Whoo Hwanyugo APEC Limited Edition. For the packaging, the same lacquered mother-of-pearl box featuring chrysanthemum and arabesque patterns, handcrafted by lacquer master Son Daehyun-Seoul's Intangible Cultural Heritage No. 1-was used, just as in the State Guest Set. The contents include a 60ml jar of 'Hwanyugo,' the brand's high-end anti-aging cream, along with a phoenix-shaped spatula.

Hwanyugo is a product rooted in the philosophy of skin longevity, inspired by the enduring vitality of wild ginseng grown for 30 years. It contains 'Wild Ginseng Ginsenoside™,' an ingredient effective in improving skin elasticity, and 'Seno-Force™,' discovered through research on the entire wild ginseng plant (from leaf to root). As a result, after eight weeks of use, it has been shown to improve five signs of aging: fine lines, deep wrinkles, lifting, skin texture, and elasticity.

During the APEC Summit, global figures such as renowned American fashion designer Nicky Hilton and Kristalina Georgieva, Managing Director of the International Monetary Fund (IMF), visited 'The History of Whoo Art Heritage Lounge' and experienced Hwanyugo firsthand, expressing their satisfaction with comments like "You can feel the immediate effect on your skin" and "It's amazing."

An LG Household & Health Care representative stated, "We planned the APEC Limited Edition to share the excitement of the official APEC gift, highly praised by the world's top state guests, with our domestic customers." The spokesperson added, "In the New Year of 2026, we hope even more customers will enjoy timeless beauty and unique value with The History of Whoo Hwanyugo." The History of Whoo Hwanyugo APEC Limited Edition will be available for limited purchase at The History of Whoo counters in department stores nationwide.