RXC, Operator of PRIZM, Secures 7 Billion KRW in Series A Funding

"Amid Platform Investment Slowdown, Differentiated Retail Media Strategy Draws Attention"
Results of Curated Promotions Spanning Hotels, Travel, and K-Culture Begin to Materialize

On January 7, RXC, the operator of the retail media platform PRIZM, announced that it has secured 7 billion KRW (approximately 7 billion won) in Series A funding.

This round of investment included existing investors LB Investment and Z Venture Capital (ZVC), as well as new investors such as GS Ventures, Korea Venture Investment, and APR.

Since its founding, RXC has presented a differentiated retail media platform model through PRIZM, setting itself apart from traditional e-commerce. In the early stages of its service launch, the company attracted an unprecedented total of 40 billion KRW in seed and Pre-A funding. Since then, it has continued to grow, focusing on premium hotel, travel, and K-culture sectors.

PRIZM is a next-generation retail media platform that connects consumer discovery and experience through highly immersive digital media content. It introduces brands and products via high-definition live content and short-form new media formats, distinguishing itself from existing platforms that focus primarily on product exposure and price comparison.

Currently, PRIZM has surpassed 1 million cumulative domestic subscribers, and its average order value exceeds 1.5 million KRW, marking the highest level in the domestic e-commerce industry. Notably, monthly active users (MAU), revisit rate, and repurchase rate have all more than doubled compared to the previous year, securing a stable demand base centered on high-value customers. Recently, the company surpassed 20 billion KRW in monthly transaction volume through exclusive premium live promotions alone. As of last year, annual transaction volume exceeded 150 billion KRW.

In particular, during the Grand Hyatt Seoul live event held in December last year, PRIZM achieved a record-breaking transaction volume of 6 billion KRW within just one hour. Additionally, by exclusively broadcasting major award ceremonies such as the Baeksang Arts Awards, Blue Dragon Series Awards, and Golden Disc Awards live to a global audience, PRIZM recorded a cumulative viewership of over 15.5 million people. With the addition of approximately 3 million new global subscribers interested in K-culture, the company plans to expand its business scope beyond global media and video advertising to include K-culture ticket package services.

Yoo Han-ik, CEO of RXC, stated, "Our ability to design 'special experiences' in PRIZM's unique way and deliver them through immersive digital media content has driven the company's overall growth. Moving forward, we will further accelerate PRIZM's virtuous cycle of growth as a retail media platform that encompasses not only premium hotels and travel but also the K-culture sector."