Hanssem Unveils Extra-Large Pantry Cabinet at 'Infinite Cooking Paradise' on Heukbaek Yorisah 2

Delivering the "Kitchen Is Skill" Message

Hanssem announced on January 7 that it unveiled a specially crafted extra-large pantry cabinet during the 'Infinite Cooking Paradise' semifinal round of the Netflix global cooking competition program 'Heukbaek Yorisah 2'.

Hanssem is the official special partner of Heukbaek Yorisah 2. The extra-large pantry cabinet revealed in this semifinal round was custom-made as a shelving storage module extending up to the ceiling, and was implemented as a 'food ingredient library' on the stage where the chefs compete. In addition, the cabinet features a 'black and white' color scheme, in line with the program's core concept of contrast between black and white.

Hanssem's specially crafted 'Heukbaek Yorisah 2' extra-large pantry cabinet. Netflix

Hanssem is running the 'Kitchen Is Skill' campaign with Judge Chef An Sungjae as its ambassador. By releasing content that highlights Hanssem Kitchen's spatial philosophy and design standards, led by the Kitchenbach series, the company aims to further strengthen communication with consumers.

Kitchenbach is a premium kitchen series that applies enhanced quality standards and custom manufacturing services. In response to the higher ceilings found in luxury homes, tall cabinets and wall cabinets can be custom-built up to 2.7 meters, and precise custom designs are possible in 1-millimeter increments. Various module options are available, including pantry-style storage, pocket sliding doors, and walk-in storage spaces, allowing for a wide range of styles from classic to modern.

All Kitchenbach lines use eco-friendly materials rated Super E0 (SE0), with formaldehyde emissions of 0.3mg/L or less. This is a step above the E0 grade materials used by most kitchen furniture manufacturers. At the Kitchenbach showroom in Hanssem Flagship Nonhyeon, Kitchenbach specialists with over 10 years of experience provide one-on-one consultations to propose designs optimized for the user's space layout and lifestyle patterns.

A Hanssem representative stated, "We will continue to provide optimal kitchen solutions so that the chefs can focus solely on cooking all the way through to the final stage."