Soaring on Pet Owner Word of Mouth... Clean Country's 'Popomong' Sales Surge 256%

Impact of an Integrated Online and Offline Distribution Strategy

Clean Country announced on January 7 that its pet specialty brand, Popomong (PAW-PAW MONG), achieved a 256% year-on-year increase in sales last year.

Key product images of Popomong, the pet specialty brand of Clean Country. Clean Country

Popomong expanded its sales performance last year through a distribution strategy that spanned both offline and online channels. While maintaining stable sales of its existing product lineup, the company also strengthened new product offerings, particularly through select offline channels. Notably, six new products were added to Daiso stores, resulting in a 295% increase in sales compared to the previous year. The strategy, which focused on reasonable pricing and practicality, is credited with driving strong results in offline channels.

Sales also grew in online channels, especially for core product categories. Popomong expanded its distribution base by increasing customer touchpoints across major online platforms, including its own Clean Country Mall, Coupang, and the Popomong Naver Brand Store.

In addition, the Popomong Paw Print Zero Training Pads (standard and large) and Popomong Bamboo Odor-Control Training Pads (standard and large) achieved a 218% year-on-year sales increase across both online and offline distribution channels. The pet tissue product line, including Popomong After Walk Paw Wipes and Popomong Thick Essential Care Pet Wipes, also recorded 228% growth, demonstrating balanced growth across all channels.

Strengthening the product portfolio also played a significant role. Last year, Popomong launched a total of 26 new products, including pet towels, deodorizers, and pet tissues, thereby broadening its product lineup. In the second half of last year, the brand further enhanced its portfolio by launching eight premium products under the 'Loving Paw' line, such as Calamine Therapy Shampoo, Barrier Ampoule, Avena Ear Cleaner, and Deep Clean Enzyme Toothpaste.

A Clean Country representative stated, "Popomong has faithfully responded to customer needs by developing products that consider both pet safety and user convenience for pet owners. Based on the stable performance of our core product categories, we will continue to introduce new products and expand our lineup, adding value to the daily lives of pet families through differentiated product competitiveness."