Hurom Launches 'Gwachaeroom' Brand, Showcasing Fresh Fruits and Vegetables

Synergy with the Enzyme Juice Kit

On January 7, Hurom announced the launch of its new brand, 'Gwachaeroom', which curates and selects premium fruits and vegetables.

Gwachaeroom was developed to provide customers with healthy food products made from fruits and vegetables, as well as fresh produce itself, tailored to the moments and ways that bring the greatest satisfaction. Rather than simply selling fruits and vegetables, the brand curates and communicates to consumers the reasons why certain produce should be enjoyed in this season and at this moment.

Hurom Fruit & Vegetable Juice. Hurom

Last year, Hurom introduced the 'Enzyme Juice Kit', which conveniently packs 500 grams of fruits and vegetables-the recommended daily intake-into a single serving. With the launch of the Gwachaeroom brand, the company plans to further expand synergies within its fruit and vegetable business.

At the newly opened Gwachaeroom Naver Smart Store, customers can purchase the Enzyme Juice Kit and fresh seasonal fruits and vegetables. In addition, a variety of healthy foods made from fruits and vegetables will be introduced in the future.

Kim Jaewon, CEO of Hurom, stated, "Hurom is committed to making it easier and more convenient for more people to maintain their health in daily life by consuming a variety of nutrients from fruits and vegetables. Through the launch of the Gwachaeroom brand, we hope customers will experience a diverse range of healthy foods made with fruits and vegetables."