Incross Completely Revamps Home Screen of AI Content Marketing Platform "Stellaize"

Incross, an integrated marketing company affiliated with SK Networks, announced on January 6 that it has revamped the home screen of its AI-based content marketing platform, Stellaize, significantly lowering entry barriers and greatly enhancing user convenience.

The core of this update is openness. Previously, users had to sign up and log in to access key features such as creator information. However, with this update, the home screen has been converted to an open structure, allowing even non-logged-in users to freely explore Stellaize’s core content. As a result, users can now view news and product information from creators and partner companies on Stellaize, as well as creators’ PPL portfolios, all at a glance and without logging in, making it possible to propose campaigns immediately.

The newly introduced 'Home' screen employs infinite scrolling to enhance content exploration immersion. On the home screen, users can access a variety of information in a feed format, including: ▲real PPL campaign cases (portfolios) from onboarded creators ▲lists of key creators ▲popular creator rankings ▲news and product information from partner companies. By clicking on a creator of interest, users can view detailed information via a portfolio panel, and if the creator is available for proposals, they can immediately suggest a campaign after signing up, thanks to an intuitive UX.

Interactive features within the platform have also been significantly strengthened. The newly introduced 'Special Post' function allows partner companies to directly post updates or sales information about their products. Advertisers can leave comments on these posts to inquire about products directly, reducing unnecessary search costs and improving communication efficiency before making campaign proposals. In particular, the comment system is equipped with AI-based filtering technology that automatically converts slander or abusive language, ensuring safe and business-appropriate communication.

The platform is also introducing a 'Top 100 Popular Creators' ranking system, which recommends creators who are well-suited for collaboration based on data. This ranking is compiled weekly, not only by the number of subscribers but also by actual user engagement data such as the number of favorites and click-through rates (CTR) within the platform. Advertisers can use this to identify creators leading current trends and select campaign partners based on objective metrics.

Son Yoonjung, CEO of Incross, stated, "This home screen update focused on creating a structure where anyone visiting Stellaize can browse content, check partner information, and proceed to campaign proposals all in one seamless process," adding, "We will continue to advance our service so that new features such as a budget calculator and collaborative advertising can be accessed directly from the home screen as soon as they are introduced."