OB Beer’s Cass to Join as Official Partner of the 2026 Winter Olympics

Official Partner of the Milano Cortina d'Ampezzo Winter Olympics
Launching "Olympic Together Edition" and "Olympic Edition" in January

OB Beer announced on January 5 that its flagship brand, Cass, will participate as an official partner of the 2026 Milano Cortina d'Ampezzo Winter Olympics.

Following its partnership with the 2024 Paris Olympics, Cass will also serve as an official partner for the 2026 Milano Cortina d'Ampezzo Winter Olympics. During the event, which will take place from February 6 to 22 in Milan and Cortina d'Ampezzo, Italy, Cass plans to support the South Korean national team and launch a variety of Olympic marketing activities.

With approximately 70 national athletes competing in six disciplines, including skating and skiing, at the 2026 Winter Olympics, Cass released a new advertisement titled "For Our Unforgettable Stories" on January 2. This ad centers on the message that stories last longer than Olympic medals, highlighting the spirit of challenge, bonds, friendship, and the meaning of shared moments.

The video features memorable scenes that touched many, such as the match of the women's curling team "Team Kim," which became a national sensation at the 2018 PyeongChang Winter Olympics, and short track speed skater Kwak Yoon-Gy’s witty celebration at the 2022 Beijing Winter Olympics. It also intersperses scenes of friends sharing beer and cheering at home or school, and athletes encouraging each other after competitions, emphasizing that while rankings may fade, stories continue.

With this advertisement, Cass is kicking off its full-scale Olympic marketing campaign. First, former national short track speed skater Kwak Yoon-Gy has been selected as the "Cass Milano Olympic Ambassador," and limited edition cans and exclusive glasses featuring the Olympic logo will be released later this month. In addition, a series of online and offline events will be introduced to further boost Olympic excitement.

Yoon Mingoo, Director of the Cass Brand Team, stated, "As Korea's representative national beer, Cass will join the South Korean athletes and fans in supporting the 2026 Milano Cortina d'Ampezzo Winter Olympics as an official partner. In line with our campaign message that stories last longer than medals, we will continue to expand the Olympic excitement to more moments through various marketing activities."