[New Year's Address] Enex Chairman Park Jingyu: "55th Anniversary, Full Commitment to Solid Management and Digital Innovation"

"Solidifying Our Status as a Home Interior Company"

Enex announced its 2026 management policy, declaring its commitment to profit-oriented, solid management and securing future growth engines through digital transformation.

On January 5, Chairman Park Jingyu delivered his New Year's address, marking the Year of the Red Horse in 2026. He stated, "Let us move toward the future, fueled by passionate enthusiasm and relentless growth," and added, "This year must be the year we build a deeply rooted Enex that remains unshaken even in an uncertain market environment."

2026 Enex Opening Ceremony. Enex

The core strategic tasks for 2026 include: establishing a stable financial structure by achieving company-wide profitability; building a system to discover and foster new growth businesses; developing integrated online and offline marketing centered on customer experience; and improving the cost structure with a focus on profitability.

First, Chairman Park emphasized that profit-focused operations are the top priority. He urged all business divisions to unite their capabilities under the single goal of maximizing profits, from securing business stability through risk management at the order stage, to strengthening product competitiveness centered on space packages, and completing a high-profit model based on the company's own online mall.

He also expressed a strong commitment to enhancing customer experience through digital innovation. Chairman Park said, "We must take the 3D CAD system established last year as a foundation and radically advance our 3D-based digital platform," and added, "By completing an omnichannel system that allows customers to enjoy a seamless, one-stop experience from design to purchase without the constraints of time and space, we will secure an overwhelming competitive advantage in the market."

Enex will accelerate its expansion beyond traditional furniture manufacturing to become a space interior solutions company. The company plans to boldly restructure inefficient, conventional business models and concentrate resources on core areas such as digital transformation and service advancement to achieve tangible results.

Finally, Chairman Park stated, "The year 2026, marking Enex's 55th anniversary, will be a critical turning point for solidifying our status as a home interior company," and added, "Let us all come together as one, building on the strength we have accumulated over half a century, to write a new chapter in Enex's history."