Elbins "Superfit Baby Food" Now Available Quickly via Coupang Rocket Delivery

Elbins, the infant food brand of HBF&B, has launched its premium protein baby food product, "Superfit Baby Food," on Coupang.

Currently, only the Stage 2 (mid-stage) products have been released, but some items quickly sold out immediately after their launch, indicating a strong response from the start. Products for the late and final stages will be added sequentially in mid-January.

Superfit Baby Food is formulated with a 6:4 ratio of animal to plant protein, taking into account the balanced protein needs of growing children. The product contains enhanced protein content compared to conventional baby food. According to the company, it has become a flagship lineup for Elbins, gaining popularity through word of mouth, especially from real parenting households who report that "children eat it well."

An Elbins representative stated, "Superfit Baby Food is a lineup that has already been proven by many parenting families for its product quality," and added, "With this launch on Coupang, we have created an environment where more customers can access our products as part of their daily lives."

The representative further commented, "Even though not all stages are available yet, products are selling out rapidly. We expect that once the lineup expands to include the late and final stages in mid-January, consumers will have an even wider range of choices."

Founded in 2007, Elbins has adhered to the principle of "creating the right food with a mother's heart," maintaining a philosophy of nutrition design tailored to each growth stage and a focus on fresh ingredients. Based on these quality standards, the company has built strong trust, leading the premium baby food market and earning the National Assembly Health and Welfare Committee Chairman's Award for its contribution to overcoming low birth rates and the population cliff.