[Today’s New Arrivals] The Shilla Seoul Hotel Unveils Shilla Bear 'Cowboy' Edition

Signature Shilla Bear Keyring
Limited Cowboy Edition Released for the Year of the Red Horse
'Home Cafe Dessert' Gift Sets Also Available

The Shilla Seoul Hotel announced on January 5 that it will release a limited edition of its signature private brand (PB) product, the Shilla Bear Cowboy Edition, to celebrate the Year of the Red Horse (Byeongo) in 2026.

Shilla Bear 'Cowboy' Edition. Provided by The Shilla Seoul Hotel

Since 2023, The Shilla Seoul Hotel has been launching Shilla Bear keyrings each year based on the theme of the twelve zodiac animals. This year’s Shilla Bear zodiac keyring, the 'Shilla Bear Cowboy Edition,' maintains the unique sentiment of the Shilla Bear while offering a classic reinterpretation of the Year of the Horse as a cowboy. The design, symbolizing the vitality and good fortune of the red horse, embodies a powerful leap into the new year. The Shilla Bear, wearing a cowboy hat, is adorned with a horseshoe charm and a heart charm, representing luck and protection, further conveying well wishes for the new year.

The hotel's bakery, Pastry Boutique, is also introducing five types of holiday gift sets for the new year. The 'Brownie Whole Cake,' known for its rich blend of milk and dark chocolate mousse, and the 'Eclair Set,' filled with six layers including pecan and caramel, are among the highlights. In addition, popular items launched last year, such as the 'Strawberry Roll Cake' and 'Shilla Bear Chocolate,' will also be available for purchase.

The Shilla Bear Cowboy Edition and the new year gift sets can be purchased at the Pastry Boutique on the first floor of The Shilla Seoul Hotel. Reservations for the new year gift sets will be accepted starting January 6, and sales will begin on January 12.