[New Year's Address] KB Insurance CEO Kunwook Koo: "Customer-First Management... Organizational Culture Will Also Change"

Kunwook Koo, CEO of KB Insurance, Outlines 2026 Management Plan at Kickoff Ceremony

Kunwook Koo, CEO of KB Insurance, stated in his New Year's address that the company must provide the highest value to customers through a customer-first management approach.

On the morning of January 2, CEO Koo held the 2026 kickoff ceremony via the company’s internal broadcast and official YouTube channel, sharing this year’s strategic direction with employees.

He said, "We are facing a challenging environment, including a slowdown in domestic and global economies, increased volatility in financial markets, and the establishment of new accounting and capital frameworks. Despite these challenges, we have achieved results such as improving our market position in long-term and auto insurance, expanding new sales across all channels, and securing a stable foundation for future profits through a net increase in the Contractual Service Margin (CSM)."

Bonwook Koo, CEO of KB Insurance. KB Insurance

He went on to say, "This year marks the beginning of unprecedented new crises, such as entrenched low growth, heightened uncertainty in financial markets, stronger capital regulations, and the aggressive expansion of digital platform companies. We must now implement well-prepared responses to turn these crises into opportunities."

CEO Koo presented three core strategic directions for the year: ▲Customer-First Management ▲Building a Future-Oriented Business Model ▲Fostering a Dynamic Organizational Culture.

He stated, "In a fiercely competitive environment, differentiating the customer experience creates a virtuous cycle that leads directly to financial performance. Ethical management, internal controls, and consumer protection are absolute values that are inseparable from customer trust and cannot be compromised. We must ensure that KB Insurance’s approach becomes the industry standard through steadfast execution."

He also emphasized the need to secure a robust growth foundation that is resilient to external changes by building a future-oriented business model. The strategy is to shift toward qualitative growth based on stable capital management while transforming the business portfolio to overcome the growth limitations of traditional insurance operations.

CEO Koo added that the organizational culture must also become more dynamic. He said, "Even with excellent strategies and processes, if the engine of organizational culture does not function properly, it cannot lead to results. We must transform into an organization where challenging conventions and taking action become part of everyday life."

He concluded by saying, "Let us further solidify our position as a leading domestic non-life insurer by swiftly executing the tasks we have prepared based on strong fundamentals. With the spirit of 'where there is a will, there is a way,' let us build a year where growth is achieved through challenge and that growth is translated into tangible results."