New Year Regular Sale and Winter Season-Off
Support for a Fresh Start: 30,000 Won Discount on Fashion and Sports Products
Lotte Department Store in Busan (Main Branch, Gwangbok Branch, Dongnae Branch, and Centum City Branch) is launching its first sale of the new year. From January 2 to 18, the "2026 New Year Regular Sale" will take place.
More than 320 brands are participating in this sale, offering discounts of up to 50%. With the cold wave continuing throughout January, major fashion brands such as Theory and Comme des Garcons are presenting their winter season-off items at discounts of up to 30%. The focus is on winter outerwear, including padded coats.
Traditional brands such as Polo, Beanpole, Lacoste, Hazzys, and Tommy Hilfiger, as well as luxury product lines, are also offering winter season-off deals, targeting the demand for winter fashion.
Various promotions have also been prepared. From January 2 to 11, during the sale period, customers who purchase above a certain amount from a single brand-including luxury goods as well as fashion, sports, accessories, kitchenware, home fashion, and home decor-will receive Lotte Mobile Gift Certificates worth 7% of their purchase amount.
There are also customer participation events. On January 2, starting from 9:30 a.m., the first 20,000 customers to spend 300,000 won or more on fashion and sports categories via the Lotte Department Store application will receive a 30,000 won discount coupon. This coupon can be used from January 2 to 4.
During the same period, the "New Year Shopping Support Fund Event" will also be held. Through a drawing, 2,026 customers will receive a Lotte Mobile Gift Certificate worth 50,000 won, and 20,000 customers will receive one worth 10,000 won. The gift certificates can be used from January 8 to 18.
Lotte Department Store Busan Main Branch is showcasing a variety of products on the 2nd floor at The Cashmere store.
The beauty event is also attracting attention. Lotte Department Store is collaborating with Sulwhasoo to hold a "Year of the Red Horse" promotion, exclusively offering a special gift set of First Care Activating Serum and hosting a Sulwhasoo x Odense collaboration tumbler giveaway. From January 2 to 11, the "New Year Beauty Festa" will be held at all branches, and customers who pay with Lotte Card or Hyundai Card will receive Lotte Gift Certificates worth 7-10% of their purchase amount.
Each branch will also host its own events. At the Signature Pop-up Zone on B1 of the Main Branch, the Pet Fair Pop-up Store will run until January 15, featuring cat towers, clothing, LED leashes, and profile photo content. At the special event hall on B1 of the Gwangbok Branch, brands such as Brompton and Millet will participate until January 8, offering goose down and down jackets at discounts of up to 70%.
On the 7th floor of the Dongnae Branch, a furniture promotion will be held with brands such as Downing, Tempur, and Gabo Health Bed, offering Lotte Gift Certificates worth up to 10% of the purchase amount. On B2 of Centum City Branch, outdoor brands such as The North Face, K2, and Columbia will offer discounts of up to 50%.
Wiho, Head of Sales Planning at Lotte Department Store Busan Main Branch, stated, "To celebrate the Year of the Red Horse, we have prepared this event so customers can feel the energy and atmosphere of the new year through shopping," adding, "As this is the first regular sale, we will support a fresh start with substantial benefits and content."
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