Supplied to Seven Global Clients Including Asus
New Pixel Structure with 21:9 Ultra-Wide Aspect Ratio
360Hz High Refresh Rate and Peak Brightness of 1,300 Nits
Enhanced Text Readability with V-Stripe Pixel Structure
Wide Screen, Smooth Transit
Samsung Display announced on January 1 that it will launch the world's first 34-inch 360Hz QD-OLED featuring a 'V-Stripe' pixel structure. The company explained that mass production began in December of last year, and the product is already being supplied to seven global monitor manufacturers, including Asus, MSI, and Gigabyte.
Samsung Display's 34-inch 360Hz QD-OLED with V-Stripe Pixel Structure, the World's First Release. Samsung Display
The V-Stripe structure is characterized by the arrangement of red (R), green (G), and blue (B) sub-pixels in vertical stripes. In contrast, conventional QD-OLEDs have arranged these three color sub-pixels in simple vertical lines without stripes.
In the industry, this is generally referred to as a stripe structure or RGB stripe structure. Samsung Display developed its own stripe pixel structure optimized for quantum dot elements and named it V-Stripe.
Applying this pixel structure allows for sharper rendering of text edges, providing an optimal monitor solution for users who are sensitive to text readability, such as those engaged in document work, coding, or content creation. Additionally, the product features a 21:9 ultra-wide aspect ratio, a 360Hz high refresh rate for smooth screen transitions and fast response times, and peak brightness of up to 1,300 nits. These features are expected to appeal to consumers who enjoy fast-paced and immersive games such as sports and racing titles.
Generally, compared to the 16:9 aspect ratio, a 21:9 aspect ratio significantly increases the number of horizontal pixels and data processing requirements, resulting in greater power consumption and heat generation even at the same refresh rate. It is also challenging to synchronize signal timing uniformly across horizontal pixels, making it difficult to achieve high refresh rates. This new product is significant as it represents Samsung Display's solution to these technical challenges.
A company representative stated, "The biggest technical obstacles to mass-producing high refresh rate products with the new pixel structure were reduced lifespan of organic materials, heat generation, and decreased brightness. However, QD-OLED adopts a full-surface emission method, which is advantageous in terms of brightness. By improving the efficiency of organic materials and optimizing the design, we were able to mass-produce a 'high-performance' display for monitors that combines the V-Stripe pixel structure, ultra-wide aspect ratio, high refresh rate, and high brightness."
The V-Stripe QD-OLED monitor will also be unveiled at 'CES 2026', the world's largest electronics and IT exhibition, opening on January 6 (local time) in Las Vegas, USA. Asus and MSI will showcase new monitors featuring the V-Stripe QD-OLED structure for the first time at CES. Samsung Display will also present the panel at its private booth at the Encore at Wynn hotel during the exhibition.
Samsung Display has stated its intention to maintain its global market leadership in the new year. According to market research firm Omdia, the share of self-emissive panel products in the premium monitor market priced above $500 is expected to rise from 14% in 2024 to 23% in 2025 and 27% in 2026. In the actual market, the shift from LCD to OLED continues. In this environment, Samsung Display's QD-OLED shipments for monitor panels last year were estimated at around 2.5 million units, giving it a market share exceeding 75% and securing its overwhelming number one position.
Jung Yongwook, Executive Director and Head of Strategic Marketing for Large Display Business at Samsung Display, stated, "The high-end monitor market, including gaming, is a battleground for the latest display technologies, as consumers are highly sensitive and have high expectations for display quality. As QD-OLED receives overwhelming support from consumers in this market, we will continue to introduce even more innovative technologies and maintain our market leadership."
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