Jeonnam Nonghyup Holds "With Nongsim Cheonsim" Business Promotion Resolution Meeting for Next Year

Reaffirming the Identity of the Cooperative and the Roles of Branch Heads

The Agricultural Cooperative Jeonnam Headquarters held a "Business Promotion Resolution Meeting" on the 31st with the newly appointed city and county branch managers for 2026 at the Jeonnam Headquarters. Provided by Jeonnam Nonghyup

The Jeonnam Headquarters of the Agricultural Cooperative Federation held a "Business Promotion Resolution Meeting" on the 31st with the newly appointed heads of city and county branches for 2026 at the Jeonnam Headquarters, where they shared the main business achievements of Jeonnam Nonghyup based on the Nongsim Cheonsim campaign and outlined the business promotion strategy for 2026. The event went beyond a simple work briefing, serving as a meaningful occasion to reaffirm the identity of the cooperative and the roles of the branch heads.

Jeonnam Nonghyup has been promoting a variety of field-oriented initiatives as part of the Nongsim Cheonsim campaign, including the dissemination of the public value of agriculture and rural communities, campaigns to boost rice consumption and encourage eating breakfast, and support for rural welfare and medical care. Through these efforts, the cooperative has consistently expanded its public role beyond finance and distribution, addressing local community issues and revitalizing rural areas.

During the event, the core business initiatives were presented along with the direction for Jeonnam Nonghyup's 2026 strategy. In particular, the newly appointed branch heads agreed to share agricultural and rural issues specific to their regions and to connect all projects through the Nongsim Cheonsim campaign, ensuring effective on-site implementation.

Director Lee Gwangil stated, "Nongsim Cheonsim is not just a slogan but the standard by which Jeonnam Nonghyup operates," adding, "Together with the new branch heads, we will put the values of agriculture and rural communities into practice on the ground and deliver tangible results that the local community can experience."

Jeonnam Nonghyup plans to use this business promotion resolution as an opportunity to further accelerate field-oriented business initiatives and the dissemination of agricultural and rural values throughout 2026.