Samsung Electronics Rises for Third Day, Attempts to Settle Above 120,000 Won [Market Focus]

Samsung Electronics is continuing its upward trend for the third consecutive day, attempting to settle in the 120,000 won range. During intraday trading, the stock once again reached an all-time high.

As of 9:44 a.m. on December 30, Samsung Electronics was trading at 120,800 won on the Korea Exchange, up 1,300 won (1.09%) from the previous day. The stock climbed as high as 120,900 won during the session, setting a new record. After surpassing the 120,000 won mark for the first time during intraday trading the previous day, Samsung Electronics is now attempting to firmly establish itself above this level for the second consecutive day.

Employees are arriving at the Samsung Electronics Seocho Building in Seoul.

The upward momentum in the share price appears to be driven by strong earnings prospects for next year. Ryu Youngho, a researcher at NH Investment & Securities, stated, "With favorable industry conditions expected to continue through 2026, Samsung Electronics' operating profit is projected to reach 115.7 trillion won, representing 170% growth year-on-year. Although other business divisions may underperform due to rising memory prices, growth in the semiconductor segment is expected to offset everything else." NH Investment & Securities raised its target price for Samsung Electronics from 145,000 won to 155,000 won.

Hyundai Motor Securities also raised its target price for Samsung Electronics from 129,000 won to 143,000 won. Noh Geunchang, a researcher at Hyundai Motor Securities, explained, "The ongoing rise in generic memory prices throughout the fourth quarter of this year is positively impacting the price of high bandwidth memory (HBM) 3e as well. Reflecting more favorable HBM3e price negotiations than previously expected, we have revised upward our net profit forecasts for 2026 and 2027."